According to legend, as far back as 218 BC, Hannibal and his army, after crossing Spain on their way to conquer Rome, set up camp on the site of what would later become known as Les Bouillens (Perrier), a naturally carbonated spring. Soldiers found it remarkably refreshing. The Romans were the first to build a stone basin at the site of the spring, along with a few buildings. These installations were a precursor to the spa that would be built much later on.
Commercial operation really took hold only in 1863, when Napoleon III signed a decree acknowledging that the spring water was a natural mineral water. Six years later, in 1869, fire razed the Vergèze installations. Despite attempts to restore the site, the company experienced heavy losses, and eventually went bankrupt. Louis Rouvière, a Vergèze landowner and businessman, bought the Bouillens estate in 1888, and in 1894, leased the spring, with an option to purchase, to a doctor from Nîmes. In 1898, Dr. Louis Perrier took over ownership of the Bouillens estate.
In 1903, Sir St.-John Harmsworth, a member of the English aristocracy, invested in the property and renamed the spring from Les Bouillens to Source Perrier, named after the dedicated physician who brought it to his attention. St John Harmsworth was instrumental in developing the Perrier Spring Company, giving it a strong identity and image, and became responsible for the distinctively shaped bottle.
Perrier's famous green bottle became popular throughout Europe and was the first sparkling natural mineral water in the U.S. Perrier became an intrinsic part of an active, healthy American lifestyle in the late 1970s.
Nestlé took over Perrier in 1992, forming what would eventually be known as Nestlé Waters SA, which leads the world bottled water market today with 73 brands, including such names as Perrier, Vittel, Valvert, San Pellegrino, Acqua Panna and Contrex.
Water In The News
New Age Beverages In US Through 2022
PET WATER LEADS WESTERN NEW AGE MARKET
Bottled Water Dominates 2018
Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie options that today’s consumers demand. Tap water consumption has also declined steadily. To read more in Beverage Daily: Click Here
Global Sales Of Premium Water Also Growing
A recent study done by Zenith Global concluded Premium Water has grown by as much as 48% in the last 5 years through 2017. Sales have reached $16.5 billion and still climbing at an annual rate of 8.1%.
The definition of “Premium” may vary in different parts of the world. Contributing factors may include the source or provenance, or a specific mineral composition. Branding, positioning and packaging add to the “premium” image. For more, Read Here
Brands In The News
Since Perrier is our Featured Water this month, we thought we would re-visit the first commercial for bottled water in the US. Perrier set the bar, and the trend of things to come. Now, almost 40 years ago, Perrier set the stage for buying “Fine Water” in a bottle. Orson Welles narrates the iconic commercial.
FLOW Spring Water Enters The CBD Market
If you don’t know what CBD is, you will. CBD or Cannabidiol is extracted from the flowers and buds of marijuana or hemp plants. The non-intoxicating marijuana extract is being credited with helping treat a host of medical problems -- everything from epileptic seizures to anxiety to inflammation to sleeplessness.
What A Mess!
No, we’re not starting to report traffic accidents, but this particular one took place on the Dames Point Bridge in Jacksonville, FL. on Friday December 21, 2018. Three vehicles involved and fortunately only minor injuries. The cargo in the trailer seen lying upside down in the St John’s river, was not so lucky. The trailer was filled with Bottled Water.
Question To Ponder
Why is the time of day with the slowest traffic called rush hour?
A Glimpse Of Holiday Greetings From Our Brands