FEATURED WATER

Volvic
In a region where water has been famous for its beneficial properties since antiquity, the Volvic valley has kept the qualities of its water a deeply buried secret for centuries.

Volvic water is drawn from the heart of the Parc Naturel des Volcans d'Auvergne in central France, a protected environment, free from industry and intensive farming. The ancient "Temple of Mercury" crowns the summit of the famous Puy de Dôme, proving the volcanoes have been recognized and revered for centuries.

Volvic water is created by rainwater that seeps very slowly underground through porous layers of puzzolana and fissured lava down to the impermeable granite bed on the old valley bottom. When it reaches the impervious bedrock, the water slowly flows downstream where it is captured over 90 meters deep.

Volvic water is drawn from deep inside the lush, green ancient volcanoes of the Auvergne in France. Specifically, taken from the Clairivic spring in the Massif Central region.

Volvic, as the name implies, has a volcanic geological basis,
most evident in its 30 mg/l level of Silica, one of the world's more potent mineral water sources for this element. The perfectly neutral pH of 7.0, and overall low 109 mg/l total mineralization, makes Volvic a special water, truly unique in its chemistry. At 6.3 mg/l, the Nitrate level is a little higher, but in the case of Volvic, this slight excess is probably offset by the water's virtues.

Water In The News

Fine Water Summit, Stockholm 2019

The 6th Fine Water Summit will be held in Stockholm, Sweden on April 25 and 26th 2019. A primary focus will be the Future Trends of the Fine Water Category. The Summit follows two days of the Taste and Design Awards held April 23 and 24th.

What Were You Doing When You Were 7?

Ryan Hickman has been recycling plastic bottles for half of his life. He was 3 1/2 yrs old when he and his dad first visited a recycling plant. Since that time, he has become CEO, manager and sole employee of Ryan’s Recycling Company. He is very serious in this endeavor and now has 50 customers in his community and 200,000 bottles and cans to his recycling credit. The IBWA (International Bottled Water Assoc.) has just awarded Ryan the 2018 Recycling Champion…(along with a $500 check)!

Berkeley Springs Int’l Water Tasting

Winners of the 2019 Water tasting have been published. The event which includes municipal waters took place February 21-24 2019. Five continents were represented among the 112 waters entered.

For the complete winners list, Click here.

Ban The Bottle!

The phrase heard ‘round many cities and universities, is now being introduced in the Hawaii Senate. Two pieces of legislation would prohibit the sale and distribution of single-serve bottled water and other beverages statewide. The IBWA will be presenting testimony at their committee meetings showing how it’s a healthy alternative to other sugary drinks.

By The Numbers

A US survey of 2,048 adults in November 2018, on behalf of the International Bottled Water Association, found that bottled water is consumed by 12% more Americans than carbonated soft drinks. 71% drink bottled water, compared with 59% drinking soda.

Despite critical media coverage of plastic, Americans have a highly positive view of all water including bottled water.

• 99% drink water.
• 91% believe bottled water is healthy and convenient.
• 84% feel they should drink more water.
• Of bottled water drinkers, 98% choose it for taste, 98% for quality, 90% for safety, 81% for convenience on the go, 70% for lack of artificial sweeteners and 68% for low calorie content.

• 16% drink only bottled.
• 21% drink mostly bottled.
• 37% drink bottled and tap/filtered equally.
• 16% drink mostly tap/filtered.
• 10% drink only tap/filtered.

Brands In The News

Reusable Water Bottles By Evian?

Yes, Evian has teamed up with fashion designer Virgil Abloh and glass bottle producer Soma to produce a Limited Edition luxury design “evian” sustainable glass water bottle. The bottle comes complete with a silicone sleeve that bears the evian logo and the words “Rainbow Inside.” This bottle has been introduced in Paris and New York, but with very limited availability. To ensure the followers of Evian’s Designer collection are not left empty handed, Virgil has also created a 750ml Glass bottle for the “Rainbow Inside” campaign, which will be available soon.

A Path Less Traveled

Another sustainable idea, Pathwater is a California-based water brand packaged in reusable and recyclable aluminum bottles intended as an environmentally-friendly alternative to single-use beverages. In the case of Pathwater executives, they feel sustainability and doing the right thing comes first, profits come second. “We believe if we do the right thing then the profits will come” according to CEO Shadi Bakour. Currently primarily available in California, but rapidly expanding in the Northwest.

Do You Know What This Is?

water drops on pine needles showing both adhesion and cohesion

In simple terms;

Cohesion: Water is attracted to water
Adhesion: Water is attracted to other substances

Adhesion and cohesion are water properties that affect every water molecule on earth and the interaction of water molecules with molecules of other substances. Essentially, cohesion and adhesion are the "stickiness" that water molecules have for each other and for other substances. You can see this in the image above. The water drop is composed of water molecules that like to stick together, an example of the property of cohesion. The water drop is stuck to the end of the pine needles, which is an example of the property of adhesion.

Why is abbreviated such a long word?

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TRIVIA

Pure water has a neutral pH of 7, which is neither acidic (< 7) nor basic (> 7).

The water molecule is highly cohesive—it is very sticky. Water is the most cohesive among the non-metallic liquids.

Pure water, which you won't ever find in the natural environment, does not conduct electricity. Water becomes a conductor once it starts dissolving substances around it.

Water has a high heat index—it absorbs a lot of heat before it begins to get hot. It is why water is valuable for cooling, and helps regulate changes in air temperature which is why the temperature change between seasons is gradual rather than sudden, especially near the oceans.

Water has a very high surface tension, and tends to clump together in drops rather than spread out in a thin film, like rubbing alcohol. It allows water (and its dissolved substances) to move through the roots of plants and through the tiny blood vessels in our bodies.