Iceberg water is a very unique product, in a category all by itself. It is an all natural, truly virginal water with almost no trace of minerals. This water's journey started over 15,000 years ago in the ancient glaciers of western Greenland. It has been safely stored in the ice cap, protected by the ocean and the hazardous conditions of the arctic weather.
Isolation has made its source totally inaccessible to man. It is not until massive pieces of ice break off into the ocean in the form of icebergs that they can be harvested. Icebergs are melted and bottled under strict quality conditions in order to preserve the water's natural qualities.
Production can be limited due to extended winters and the harsh conditions of the North Atlantic. Harvesting icebergs is a dangerous task. They are very unstable, shift frequently and can roll over in seconds, which make the possibility of drinking iceberg water an accomplishment in itself.
Berg water comes from Icebergs, a unique source. Berg should not be confused with glacier water. The main difference is that glacier water is bottled after it melts to the pools at the base of the glacier, coming in contact with land. Iceberg water is harvested directly from the icebergs, and is not exposed to ground contaminants.
There are other waters that have a low TDS (total dissolved solids). However, Berg water has a TDS of less than 10 ppm, one of the lowest in the market. Since icebergs have the consistency of concrete, seawater is unable to penetrate the ice and contaminate the mineral content. The result is pure, clean water with the crisp natural taste of melted snow.
Harvesting is mostly done by hand and small quantities so the impact in the environment is almost non-existent. Icebergs melt naturally in the ocean, so instead of exploiting springs or underground aquifers, Berg collects the water before it disappears into the sea. The water is bottled in its natural state, without significant processing in order to preserve its natural properties. The water maintains the same composition and characteristics both at the time of bottling and collection.
As a reminder, the map on the right shows just how far Berg extends into the Northern Atlantic. The island is isolated from direct contact with the mainland.
The only way our cases of water arrive here, are by Ferry. In the dead of winter, another problem arises, shown by the next image which is a ferry stuck in the ice. It took 3 days last winter to free this ferry.
Water In The News
US Bottled Water Facts
This paragraph should really be in the "Believe It Or Not" section. These are some important facts to digest about the bottled water industry.
- Domestic, non-sparkling water is the largest and strongest segment of the US bottled Water Market.
- Bottled Water is about to become the largest commercial beverage category in the US.
- In 2013, the average per capita was 31.66 gallons. In 2014, that jumped to 34 gallons per person. and in 2015, became 36.5 gallons, for every man, woman, and child.
- In contrast to 1976, most Americans drank an average of 1.6 gallons. (of bottled water, which was not a very big industry, at the time).
- Nearly all of the bottled water sold in the US is sourced domestically. Imported bottled water accounts for only 1.5% of the US market. (Aqua Maestro is a tiny piece of that 1.5%)
Despite the bottled water industry size, the amount of water sold is relatively tiny, compared to tap water volumes. US public water systems supply more than one billion gallons of tap water an hour, every hour of the day.
Ok, ready for this fact? The amount of bottled water Americans buy in one year would only supply US tap water needs from midnight until 9 am on January 1!
IBWA...Bottled Water's Watch Dog
We're glad someone is looking out for us! The International Bottled Water Association continues to respond to misleading articles about bottled water. As more people choose bottled water over carbonated soft drinks, the sales of water will exceed those of soda, for the first time, this coming year. Some media outlets have increased their coverage of the bottled water industry, however usually misrepresenting the industry and siding with the critics. IBWA has recently responded to inaccurate and misleading articles published in the Huffington Post, Bloomberg, and the Las Vegas Review.
ZenithРІР‚в„ўs Global Bottled Water Congress
The last reminder - Zenith International, one of the best sources for international market updates and networking in the industry is holding the 13th Global Bottled Water Congress, in Prague, October 10-12. This Congress, designed for industry leaders, suppliers, customers, and analysts, offers a complete overview of the latest market trends. The Congress will include a tour of a major bottling plant, two days of conference sessions, and a gala awards dinner.
A New Boil Water Alert
This has been posted at Florida Tech in Melbourne, Florida. Not all boil water alerts are a result of the systems, however. This alert which affected over 30 schools, and tens of thousands of residents in Brevard County, was the result of a lightning strike, putting the municipal water supply out of commission.
Martin Riese, the Water Sommelier
Starring in his own short film traveling from the Patina Restaurant in LA to Guangzhou, China, for the first of its kind, water tasting competition.
Brands In The News
Nestles Waters Challenge To Employees
NestlР“В© Waters North America and NestlР“В© Waters Canada recently challenged their 9,000 employees to give away one million bottles of water to the people or causes of their choice by the end of 2016. The new employee program, called РІР‚СљHealthy Hand-off,РІР‚Сњ engages staff at every level, enabling them to decide for themselves where to direct their own giveaways.
Highland Spring Voted "UK Water Brand Of The Year"
For the third year running, at the World Branding Awards, Highland Spring, the UKРІР‚в„ўs leading producer of plain bottled water, bottled in Scotland, has been awarded the РІР‚