Water In The News
A Users Guide To Bottled Water
That is the title of an article written by Bob Morris, an American Novelist. Perhaps it should have been called “One users guide….” We are NOT being critical of his writing, on the contrary, it’s very interesting and supports our philosophy about bottled water, but it is his experience “sourcing the sources”, to use his words. It is a week in the life of Bob, as he travels around Europe on the “ultimate hydration tour”. He visits the sources of waters like Evian, Perrier and San Pellegrino. It’s a short read and worth the time.
It can be found here.
IBWA Launches Podcast About Bottled Water
The International Bottled Water Association (IBWA) has launched its own podcast, “H2O In The Know,” as a new way to connect with consumers and ensure they have access to key bottled water facts. H2O In The Know offers consumers a great new way to learn interesting facts and stories about water, especially bottled water. For our readers, this Podcast is bottled water in general. Although the regulations apply, it does not distinguish between channels and the “Fine Water” segment.
Smart TV’s, Smart Cars…and now a Smart Bottle
Israel based Water.IO has developed a Smart Cap, which turns your water bottle into a Smart Bottle. Download the corresponding App, and your water bottle, via your phone, will monitor how much water you have consumed, how much remains in the bottle and when you need to take another drink. The new cap recently won “Best New Cap or Closure” category in Zenith Global’s Global Bottled Water Awards.
Alkaline Water…Is It Really Better For You?
It seems most companies that produce a high alkaline water are very careful not to make many claims about the benefits of a high pH water. pH in general is very unstable. An Alkaline water which may be artificially doctored to raise the pH level at time of bottling, may not test at the same level when opened for consumption. Additionally, when a high pH water is introduced into the body, the stomach immediately begins producing more acid to counter the high pH and bring the body back into an equilibrium. A recent court case in California against Trader Joe’s Alkaline Water was tossed out of court because (fortunately for Trader Joe’s) the bottle did not make any claims about any added benefits.
Brands In The News
Kuerig Dr Pepper To Distribute Evian
Keurig Dr Pepper (KDP) has signed an agreement with Danone Waters of America (DWA) to sell, distribute and merchandise evian in the United States. The move is aimed at accelerating growth in the US for Evian, and was announced only 30 days after Fiji exited an agreement with KDP.
New…In The Marketplace
Spindrift: introduced a cranberry-raspberry sparkling water.
Good Idea: a sparkling mineral water containing amino acids to help manage blood sugar levels.
H2OPS: a non-alcohol zero calorie sparkling water brewed with Hops.
Oxigen: oxygen-infused water supplement.
Detoxwater: functional water containing aloe vera.
Kalena: Organic sparkling coconut water.
Kiki: Canadian brand released its Maple Sweet Water in 750ml bottles.
Ax-Water: functional flavored water infused with antioxidants from red wine.
Susosu Water: South Korean hydrogen water.
wanu: a water infused with nutrients and fiber.
In The Learning Center
Holiday Tips for traveling with your Pet
- Make an appointment with your Vet; especially if flying
- Buy the proper kennel or crate; roomy enough to stand and move around
- Build up tolerance for a long drive
- Pack a travel car kit
Just as you pack snacks and drinks for the family, do the same for your pet.
Most importantly, include “bottled water”
Question To Ponder
Why do we ask a total stranger to watch our stuff, so a different total stranger won’t steal it?