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Badoit
A timeless gourmet favorite, Badoit is a naturally sparkling mineral water characterized by its abundance of tiny bubbles and its unique, delicate taste. In fact, the name Badoit, (pronounced ba-dwah) is French for fine bubbles.

Badoit is an iconic beverage in the restaurants and homes of France and has long held a special place in the French diet. It makes for an ideal dining accompaniment; its fine and delicate bubbles deliver a clean and crisp taste that enhances, but does not overtake other flavors. Bottled since 1838 at its source in the picturesque town of St. Galmier, Badoit has a legendary history in French water consumption. This naturally sparkling water was not only known and prescribed by local doctors for its many healthful properties in the XVIIIth century, but was obviously known to the Romans since the remains of thermal baths have been found on the present site of the Badoit factory. 

For centuries the residents of the town of Saint Galmier have satisfied their need for sparkling, refreshment by partaking directly from the waterРІР‚в„ўs source. Today, the local inhabitants venture to the townРІР‚в„ўs “filling station” where they can tap into the sparkling benefits of Badoit whenever the need arises. 

Propelled by the pressure of naturally occurring underground gas deposits, Badoit travels the long journey from its deep and ancient source through fissures in the granite sub-strata slowly acquiring its distinct mineral composition, unique taste and its lively, intensely sparkling, carbonation along the way. 

Badoit is captured at a depth of 100 meters into the granite where it retains a constant temperature of 16°C (61°F). The size of the bubbles of a sparkling mineral water is influenced by its mineral composition. It contains bicarbonates, as well as calcium and fluoride, and has a low sodium content. It is also rich in magnesium, an important component of a balanced diet. The source water emerges lightly sparkling, then the carbonation is carefully intensified. 

The parent company, Danone has just recently changed to screw caps, replacing the snap cap on all sizes. A long time market leader in France, Badoit is now available in North America at select fine dining establishments, exclusive hotels, gourmet food retailers and, of course, proudly delivered to these venues by Aqua Maestro.


 
Water In The News
Bottled Water By The Numbers
A recent report By Zenith International has shown premium water has strengthened globally. Sales increased to 10.3 billion liters, a 3.9% increase. "85% of sales were in the mature markets of North America and West Europe, noted Karen Wells, Senior Consultant at Zenith.The global premium water market is relatively consolidated, with The leading five brands in th eglobal premium market include; Evian, Volvic, Vittel, Gerolsteiner and San Pellegrino, which account for more than half of total volume.

Zenith estimates that the global market for premium water will increase to more than 12.5 billion liters by 2020. 


The above graph is "Global" Premium water, and breaking it down further, another Graph supplied by the Beverage Marketing Corporation, breaks the US market down into segments. The "Fine Water" segment falls almost entirely into the very small pink sliver of Imports, reflecting 1.1%. There a few domestic brands, but they are far outnumbered in volume by imports.

Looks like we have a lot of room to grow.


First A Drought....Now..Uranium??
A new report by the U.S. Geological Survey has found high levels of Uranium in up to one in ten public water systems. A by-product of draught, and irrigation, the Uranium is not being diluted or washed away. Pumping more and more groundwater on to the rich farm lands of California, over long periods of time, are producing this harmful effect. To date little is being done to warn the public, however, in some predominantly Mexican neighborhoods, who make up the majority of farm workers, signs are being posted which say (in poor English), "you can drink the water....but if you drink the water over a period of time, you can get cancer."

Some cities are taking steps to filter the water, or dilute the Uranium rich water, with cleaner water, lowering the Uranium to safer levels.

Fort Lauderdale Boil Water Alert
We see these alerts, happen all over the country, and apparently our "home town" is not immune to the same thing. A water main break on Christmas Day, effected a portion of Ft. Lauderdale, and took a few days to repair and flush the system. Aging water lines are the culprit, but this is the third time in five years, Ft. Lauderdale has lost water service during the holidays.

Going where no man has gone before
At least in a semi tracktor trailor. A historic bridge in southern Indiana collapses in just seconds, officials saying the semi-truck crossing it was too heavy and too big to be driving across the bridge. The bridge in Paoli, Indiana was built in 1880, and clearly marked with signs indicating "NO TRUCKS," and a 6 ton weight limit. The woman driving the truck was 23 years old, and had just received her commercial drivers license 7 months earlier. She stated, she didn't know how much 6 tons was in pounds. Her truck weighed in at almost 30 tons. (We mention this accident, because the truck was carrying bottled water!)



Brands in the News
No, not Smartwater...
but a "smart" water bottle

The HidrateSpark bottle keeps track of how much water you drink and connects to your phone. The HidrateSpark app recommends a customized water goal for you to reach each day and sends helpful reminders so you don't fall off track. The bottle even GLOWS when you fall behind and need to drink more. 



Hydrogen-rich Water....
The Next New Addition

Oxygen rich, electrolyte rich, vitamin rich, mineral rich.....and now...hydrogen rich. HFactor uses a patent-pending manufacturing method to naturally infuse pure hydrogen into water. The product is packaged in a special aluminum vessel to keep the hydrogen inside. The hydrogen can escape through plastic, glass or other bottle materials. According to Gail Levy, founder of HFactor, "Consumers understand the benefits of antioxidants, and molecular hydrogen is one of the best".


Believe It Or Not....

You Can Bath In Your Favorite Water
Serena Williams does....after a grueling tennis match (if she's in Miami)

This treatment is part of an exclusive package offered to selected special guests at the Hotel Victor in Miami. It involves taking a luxurious bath in 1,000 liters of Evian natural spring water with hundreds of gorgeous rose petals. Priced at just $5000, but hey, also in the package is a couple of spa treatments, a bottle of champagne, and an exotic dessert.


 
 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

Squids move through the ocean using a jet of water forced out of the body by a siphon.

A seagull can drink salt water because it has special glands that filter out the salt.

If all the water in the Great Lakes was spread evenly across the continental U.S., the ground would be covered with almost 10 feet of water.

More than half of the area covered by oceans is over 3,000 metres (9,800 ft) deep.

The water cycle has five parts: evaporation, condensation, precipitation, infiltration and surface run-off.

 
 
12/1/2015 5:10 AM By Aqua Maestro 2015


Saint Geron
Located in Auvergne, in the region of Clermont-Ferrand known as the region of French volcanoes, and deep in the heart of France, the mineral spring of Saint Geron has a long and proud natural history.

The product we drink today fell as rain far back in the Middle Ages, and has then been naturally filtered over the last eleven hundred years. Enriched by minerals picked up along its voyage, and cleansed of all bacteria and nitrates, which show up at less than .1 milligrams per liter, it makes its way back to the surface as a lightly carbonated water bursting with purity.

As with many of the great natural waters, the Saint Geron source was enjoyed by the Romans. At the end of the 19th century, workers constructing reservoirs to collect water from the spring, discovered antique wells and coins from the reign of Faustina Augustus during the Gallo-roman period. From its early history, Saint Geron has been showered with awards. Dubbed "The Queen of Mineral Waters," it has long been recommended as an aid in the treatment of anemia, digestive problems, diabetes and even gout. Its elegant glass bottle was created by painter and designer Alberto Bali. The mineral water gathers in layers of rock located up to 200 meters beneath the surface, and is thus safe from environmental influences. It is pumped to the surface from 21 wells in Gerolstein and subsequently piped to the bottling facilities there. These pumping stations are electronically supervised to continuously control the wells' water level, the temperature and the mineral level.


The source, around for 1000's of years, has been updated too, with a new well drilled in 1994, and an ultra modern bottling plant built in 2006.

 

Water In The News
Water Can Help You Lose Weight
It's a simple thing to do... a new study revealed drinking 500ml (16.9 oz) of water around 30 minutes before main meals can help obese, and overweight people to lose more weight. Referred to as "preloading" it's a very easy way to help reduce a few pounds, and add to a healthier lifestyle.

What's Next In Bottled Water?
The recent Global Bottled Water Congress, which took place last month, in Lisbon, Portugal, touched on new areas making their way into the market place. As evidenced by the entries in the nominations for awards, Zenith International's market intelligence director, Esther Renfrew, spoke of three key areas which have emerged, and are expected to grow, kids, energy, and protein.

Children are a very important target, and many companies are now entering the space with new bottle designs, caps, closures, and labeling. Energy is also making inroads. After energy drinks paved the way, energy water is now being introduced. Protein water is also entering the fray. You can now get your hydration along with about 15gms of protein in a 16.9 oz serving. It seems every month we are introducing something new

Brands In The News
Vertical....As In Tall Trees
Maple trees to be more precise. One of the entrees in the maple water category, and sourced and bottled exclusively in the US, Vertical Water was awarded "Best for the World Environment Impact." It's strategy, to conserve American forestland. A simple idea...by sharing the water from their maple trees, forest owners now have a financially viable reason for keeping their trees vertical, longer.

Highland Spring Wins РІР‚
11/1/2015 4:10 AM By Aqua Maestro 2015


Gerolsteiner
Straight from the midst of the Vulkaneifel (Volcanic Eifel) comes Germany's most popular water: Gerolsteiner's natural mineral water. Special geological circumstances typical to the Eifel are the reason for the unique flavor and freshness as well as the healthy substances contained in the water. Mineral water is a pure product of nature. It is taken from the so called deep groundwater, which is from the accumulation of many decades of rain water, filtered and purified while seeping slowly through the layers of sediment and rock.  
 
Due to the Volcanic Eifel's geological history, Gerolsteiner mineral water is especially rich in minerals. Every drop of rain is filtered and purified on its way through the various layers of rock. At the same time, the water is enriched with carbonic acid, making it a naturally sparkling water. Aided by the carbonic acid, the drop of water is able to assimilate minerals and trace elements from the otherwise non-water-soluble dolomite rock. Carbonic acid also allows the water to stay fresh and clear throughout the centuries.  
 
The mineral water gathers in layers of rock located up to 200 meters beneath the surface, and is thus safe from environmental influences. It is pumped to the surface from 21 wells in Gerolstein and subsequently piped to the bottling facilities there. These pumping stations are electronically supervised to continuously control the wells' water level, the temperature and the mineral level.

On January 1, 1888, the mine manager Wilhelm Castendyck founded the firm Gerolsteiner Sprudel in Gerolstein. In the same year, the first well was drilled. In November 1888, the water became an official water of the city and became popular because of its high amount of natural carbonic acid. In 1889 its star and lion symbol was trademarked, and by 1895, the water began exporting to Australia.
 
Brunnen table water was used to supply water to Buckingham Palace during the reign of Queen Victoria.  
 
In 1928, the company began to export to the United States. The Gerolsteiner factory was completely destroyed in a bombing raid during Christmas 1944. In 1946 the filling machines were repaired and the full building and installation were rebuilt by 1948.


For a 1 minute video about Gerolsteiner, click the image above.
 

Water In The News...
Hats Off To The Fire Dept
The Farmer Fire Dept, coordinated a bottle water drive earlier this month with the help of Randolph County School System schools and Central Services, local churches, and individuals.


Over 27,000 bottles of water were collected to help South Carolina residents in need of drinkable water due to contaminated water supplies caused by the recent flooding.

Zenith International In NY...A City Like No Other ZenithРІР‚в„ўs first H2Opportunity conference will focus on business development across the water sector, providing insights on the wider water market, exploring key areas of product innovation and offering advice on brand building as well as distribution.


Aqua Maestro is among a host of others who will be presenting at this new H2Opportunity.

For more information; click here


Global Bottled Water Awards
Also, hosted by Zenith International, was the 12th Global Bottled Water Congress, which was held October 20-22, 2015, in Lisbon, Portugal. The three day event culminated in announcing the 2015 Global Bottled Water Awards.


Aqua Maestro, "Brett Spitalny" was honored to be one of the judges, and the results are in.

Just a few highlights;
  • Best Natural Water - a tie - Iceberg Water & Pedras Salgadas
  • Best New Water Concepts - Font Vella Mascot - (Danone Waters)
  • Best Bottle Design - San Pellegrino Magnum (Nestles)
 
Brands In The News
Evian introduces the 2016 Limited Edition Designer Bottle. Teaming up with designer Alexander Wang, the new bottle comes in two colors, both black and white.



Have you collected them all? The designer editions have made for a great collection. We hear from our annual collectors, every year about this time. For a quick 30 second video about the new bottle....click here

Readers Name Favorite New Beverage
ItРІР‚в„ўs no secret that bottled water is one of the hottest beverage trends in the market, so itРІР‚в„ўs not surprising that a bottled water brand emerged as the September ReadersРІР‚в„ў Choice "New Product of the Month" poll. Beverage Industry polled its readers for the month of September, and 1907 Water, from New Zealand which has just recently launched in the US took 23 percent of the vote. 1907, stands for the year they began bottling water, in the city of Paeroa, New Zealand with a current population of 3900.

Svalbardi, Direct From The Top Of The World
Svalbard is a Norwegian archipelago between mainland Norway and the North Pole. One of the worldРІР‚в„ўs northernmost inhabited areas, it's known for its rugged, remote terrain of glaciers and frozen tundra sheltering polar bears, Svalbard reindeer and Arctic foxes, and now...pristine polar iceberg water!

Harvested from icebergs freshly calved off glaciers, in the arctic region, current plans call for 10,000 bottles to be produced by the end of the year. It's not cheap however, and even the bottle is a limited edition. Individual bottles are priced at 300 kroner, or about $50.00 US.



Another New Brand To Whet Your Appetite
This month the new entry seems to be FulHum Water, marketed as "The greatest water on Earth" and 'Minerals you can see." Fulham Water, made by Earthwater, and spearheaded by former Coca-Cola executive John Blackington is a high alkaline, mineral-infused water. Those minerals include fulvic and humic compounds, from which the brand name is derived. Fulvic acid also gives the water its distinct black color. They do face competition, and blk is one, another fulvic-enhanced water.

What's In A Name?
Green Sheep Water, bottled water with a green conscience. Green Sheep is a purified spring water, although it's the packaging that is unique. It comes in 100 percent recyclable aluminum bottles, which will chill quickly, and stay cold longer.



Believe It Or Not

What can you do with paracord (parachute cord)? This guy has too much time on his hands, but he did pick a Voss bottle.



Or how about this container, also for Voss.
 
 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

There are almost 800 different brands of bottled water for sale in the United States.

Hippos drink as much as 250 liters of water in any given 24 hour period.

Water has a greater molecular density in liquid form than as a solid, which is why ice floats.

In one day, a full-grown oak tree expels 7 tons of water through its leaves.

If mined, all the gold suspended in the worldРІР‚в„ўs seawater would give each person on Earth, 9 pounds.

 
10/1/2015 6:10 AM By Aqua Maestro 2015


Hildon
Hildon Natural Mineral Water comes from beneath the chalk hills of the beautiful Hampshire countryside in the South of England. The water is wholesome, naturally filtered and crystal-clear. It is free from pollution and has a stable composition, being naturally low in sodium. The water is bottled at the source and whether it is delightfully still or gently sparkling, it has a distinctive, delicious taste. 


Hildon's beautiful understated bottle is served at scores of first class hotel and resort properties, is seen on the dais at the Ryder Cup when the event is played in the UK, it graces picnic tables at polo matches, and is allegedly first choice at Buckingham. The chemistry of Hildon features good levels of Calcium and Bicarbonates. According to the company, the Nitrate level is 6 milligrams per liter.  

There are strict rules governing the labeling of water as Natural Mineral Water, Spring Water or Bottled Water. Water sold as Natural Mineral Water must originate in an officially recognized spring, be microbiologically wholesome and have been protected from all risk of pollution. 

The original Hildon bottle was created in 1988. Its design was based on the classic Bordeaux shape with its distinctive high shoulder, which originated in the early 19th century. Hildon has always had a close association with the wine trade and is the first choice for cleansing the palate at many prestigious wine tastings.

 

Water In The News...

Zenithinternational - Upcoming Events
12th Global Bottled Water Congress, 20-22 October 2015, Lisbon, Portugal. A three day event incorporating, market briefings, conference sessions and a gala dinner, culminating in the 2015 Global Bottled Water Awards. Aqua Maestro, "Brett Spitalny" is proud we have been chosen to participate as a judge for this year's awards.

Also, Zenith's First H2Opportunity
ZenithРІР‚в„ўs first H2Opportunity conference will focus on business development across the water sector, providing insights on the wider water market, exploring key areas of product innovation and offering advice on brand building as well as distribution. 

Speakers Include:


For more information; Click Here>

A Little Help For Drought Plagued California
California's drought is now in its fourth year, and 97% of the state is experiencing dry conditions, sparking water shortages and huge wildfires. An Alaska company is planning to be the first to ship massive amounts of fresh water, potentially as much as 10 million gallons a month. Alaska Bulk Water would take water from the Blue Lake in Sitka, and ship on a tanker directly to California. Water experts in California are skeptical, not necessarily because of the idea but as a result of the cost.

Not to be out done, The International Bottled Water Association (IBWA) and California Assembly member Devon Mathis this week have coordinated the donation of more than 100,000 bottles of bottled water to the families of East Porterville and surrounding Tulare County, some of the areas hardest hit by CaliforniaРІР‚в„ўs ongoing drought--many Porterville households have had no running water for almost two years.

IBWA has organized a large-scale donation event. Four tractor trailers from IBWA member companies Nestle Waters North America, DS Services, CG Roxanne, and Absopure recently rolled into town, together donating approximately 113,000 16.9 ounce bottles, which will provide safe drinking water to residents for about a week.

Hats Off To Anheuser-Busch
When emergency water is needed, Anheuser-Busch steps up. They have been producing cans of water which have been sent to numerous natural disaster sites. Most recently to victims of the floods in Texas and Oklahoma.

Another emergency product used globally, is Seven Oceans, produced by GC Rieber, Bergen, Norway. Manufactured in accordance with stringent demands for hygiene and under the surveillance of the Norwegian Health Authorities. The product is internationally approved, and has a 5 year shelf life. (It may not be something you would see on a white cloth table, but it certainly has its place.)
 
Brands In The News
Bai Brands...Antiwater
We continue to bring you new entries into the market. Fatwater, and Meltwater, recently highlighted in the July and August issues of the Fountainhead. Now, comes Antiwater....
Antiwater is "infused with distinctive antioxidant power and enhanced with electrolytes for a crisp. clean taste, it represents the next generation of hydration - what it calls H2.0.



Believe It Or Not

First Rosie, then R2D2, now Botlr
How many of you remember Rosie from the Jetson's? Or R2D2, the cute little robot in Star Wars? Now, meet Botlr, the newest robot delivery system being used in the Aloft Hotel in South Beach. Capable of delivering small items to guests either by the pool, or directly to their room, Botlr has an uncanny resemblance to its predecessors.


You have to see it to believe it, and if you 'd like to see it, click here.

Spotted Somewhere...

No, this isn't a political ad, but we couldn't pass this up... taken at the US Open.... (sponsored in part by evian.)


On The Lighter Side



Can you find the hidden bottle of Hildon?

Hint: Looking for a bottle of 750ml still, and thatРІР‚в„ўs not it,
sitting on the hay in the center of the picture! 
 
 

We're proud of this addition. A 2 ounce facial mister bottled by Iskilde exclusively for THE SETAI Miami Beach
 

Water helps regulate the earth's temperature because it acts like an insulator.

A birch tree gives off 70 gallons a day in evaporation.

One gallon of water weighs 8.34 pounds.

Water leaves the stomach five minutes after consumption.

A hog needs 4 gallons of water per day or 1,500 gallons per year.

 
9/1/2015 6:10 AM By Aqua Maestro 2015
ACQUA ARMANI
ACQUA ARMANI, and yes, the same Giorgio Armani you know from the designer world. Armani associates its name with high fashion, and this bottle now compliments their image. A simple yet elegant design, the name and capital A are embossed on the bottle. The water inside comes from Sole Natural Mineral Water, a premium Italian water, classified as 'oligominerale' - low in mineral content with extremely low levels of sodium. ACQUA ARMANI is available in both Still and Sparkling, in 750ml and 330ml glass bottles.  

Fonte Sole located at the heart of the village of Nuvolento in Lombardy, Italy, is a family operated business with a long-standing awareness of environmental and social concerns.

Originally founded by Battista Bodei in 1896, it is now his grandson Giuseppe who continues the tradition of only employing local people. Many years ago, before environmental concerns were paramount, Giuseppe took the decision to bottle Sole Classic in bottles made from recycled glass and to use recycled paper for the labels. Their marketing materials are designed by a social enterprise. 

Fonte Sole is an active supporter of the local community, supplying its pure water without cost to the pupils of the local school. 

Naturalness has historically been a core part of Fonte Sole's ethos – the natural mineral water they bottle flows directly from the Source into the bottling production line with only the addition of CO2 (itself harvested from a natural process) to create the renowned delicate carbonation of Sole sparkling. 

Around the year 1000, the population of Nuvolento was ravaged by plague. At the time, the area was under the control of Benedictine monks and they built their monastery near a water source. To gauge the extent of the plague, the monks would go around knocking on doors: "Ego Sum" was the response that meant the plague had not entered that house. After the epidemic was over, the monks noticed that the only people surviving the plague were those with access to the water from the source near the monastery. They then decided to name that part of the country "Sum". The existing convent on the site of the old monastery and the road named "Antica Fonte", "Ancient Way of the Source" gives credence to this legend.

As a premium bottled natural mineral water, Sole Water is known for its crisp, slightly sweet and refreshing taste. The well-balanced group of minerals in Sole is derived from a natural filtration process as the water works it way through varying geological rocks and minerals to the underground and well-protected source.

The Sum Source is found in the province of Brescia located in the commune of Nuvolento, situated at the foot of a series of limestone hills that rise to the northeast of Brescia. The hills constitute the Brecian Pre-Alps complex. The oligominerale (low in mineral content) water of the Sum Source emerges at the "Via Antica Fonte" in Nuvolento. This surface outlet would seem to correspond to the point at which the limestone-dolomite formation meets the alluvial deposits from the valley of the river Chiese. It is from this basin that the unique and delicious tasting Sole Water is sourced. 

 
Water In The News...

Hurricane Erika....Fizzles For Florida
We talk about the efforts in other locations, whether fire, flood or some natural disaster, and as we send this issue for publication, South Florida is preparing for its own event. Predictions are they we may be spared, and this will only become a lot of rain and wind, but bottled water and supplies have become a scarce commodity.

Volunteers Offer To Help firefighters
Volunteers have been packaging donations to send to firefighters in Tonasket. Supply kits including clothing, snacks, personal hygiene items, and bottled water, are being stocked in the Yakima Convention Center. The kits will be distributed to the 1,774 firefighters battling the Okanogan Complex fires, which had grown to more than 280,000 acres. Donations are pouring in and Pepsi and Costco have also stepped up to help out. There was enough bottled water and bottled Gatorade to fill a 53-foot trailer. Hat's off to those who have donated or volunteered to get the products to the firefighters. 

This Is Just Water
Tetra Pak has brought its Tetra Top paper-based bottle to the US market for the first time, with the launch of new spring water brand Just Water. The new packaging brings a screw top to the existing paper box we have come to know. So, not only a new package, but a new brand as well, but hey, it's Just Water!

A Bottled Water Museum? Go Figure.

Run by an artist, the displays carry a certain, artsy flair. Located in Kansas City, Missouri, there are 324 bottles of water currently on display.

The museum seems to depict mostly plastic bottles, and even makes a political statement, by offering tap water out of a jug to visitors. The museum focuses on the diversity of packaging, including plastic, paper, foil and aluminum cans. If you would like to see a display of glass, perhaps you should visit Aqua Maestro.



 
Brands In The News
Fiji Introduces New Size And Design Bottle
As Fiji marks its 20th year, they have just introduced a 700ml size which is thinner and taller. Still retaining the iconic square shape, this bottle fits in cup holders and travels virtually anywhere.



It's Not Just Your Morning Cup Of Joe.
ГЎvitДЃe caffeine + water, doesn't quite make it to our list of "Fine Waters," (it's made with purified water) but, then again, it is bottled water...with a kick! Water with 3 levels of caffeine, 45mg, 90mg or 125mg. Depending on how much help you need to get going. Also, available in 4 flavors, Pomegranite Acai, Tangerine, Blackberry and Strawberry Guava. With zero calories, by the way.

Another Variation of Iceberg Water
We have continually brought you new waters to show what is out there in the marketplace. Last month we featured "FAT WATER".

This month, we bring you "Melt Water Original".* The company claims the production is based on a unique concept which recreates the natural formation and melting of glaciers. The complex and multi-stage process of freezing, extracting and then melting a fraction of the water, is carried out in several stages.

The technique, which we will not go into here, is extensive, and can be seen in more detail here.

*Remember our disclaimer, we will bring you the news, but this should not be seen as an endorsement of the products, or their claims.



Believe It Or Not
#AsparagusWaterGate
Whole Foods would rather forget this little SNAFU. Meant to be water with the essence of vegetables and/or mushrooms, which is typically made over a long period of time soaking in water, this was made incorrectly and has since been removed. Apparently, someone was told to make asparagus water...so a few stalks of asparagus...add water...and voila!!




Spotted Somewhere...

Iskilde, at The Grove Restaurant, Delray Beach, Florida
 
 

Aqua Maestro has just begun limited distribution in Las Vegas. We have already begun ramping up our presence in Sin City.
 
Less than 1% of the world's fresh water (or about 0.007% of all water on earth) is readily accessible for direct human use.

1.1 billion people lack access to an improved water supply - approximately one in six people on earth.

In some deserts, rain is so uncommon that the natives do not have a word for it.

The koala bear and the desert rat do not drink water.

At birth, water accounts for approximately 80 percent of an infant's body weight.
 
8/1/2015 6:10 AM By Aqua Maestro 2015
Highland Spring
Welcome scotch lovers! Highland Spring, located in the Ochil Hills near what today is Gleneagles, Scotland, is back. As with many of the ancient great brands, it is hard to place a precise date on the first time water was drawn from this source We know for sure that King James IV of Scotland kept a few flasks in his kilt as far back as 1503. And itРІР‚в„ўs likely that the native Celts were enjoying the same water as James, and us today, for thousands of years before that. 

The modern Highland Spring's plant was christened by a member of Parliament in 1984. This followed the acquisition of the brand in 1979 by the Altajeer family, and they still oversee the operation today. 

Highland Springs runs four massive bottling lines. Their rate of output ranges from 16,000 bottles per hour up to 37,000 per hour, depending on the line and packaging. The plant is in the village of Perthshire, and sits to the west of the north-south motorway that runs the length of Scotland. The hills where the water is drawn cover a large area to the east of the motorway. 

The water is drawn from a protected underground source where no farming, agricultural spraying, building or habitation is permitted within the 2,000 acre (about 8 kmР’Р†) catchment area. The land has been kept free from pesticides and pollution for over 20 years, enabling it to become the first British brand of natural mineral water to achieve organic status for its catchment area 

Three 3” and one 8” stainless steel pipes carry the water from the collection sheds approximately two and one-half miles to the bottling facility, where the water goes into holding tanks. The water is untouched throughout the entire process. 

Highland Springs is a very low TDS (total dissolved solids) water at only 136 parts per million. The main feature is 35 milligrams per liter of Calcium, and a slightly alkaline, almost sweet flavored pH of 7.8. The water has 136 parts per million of bicarbonate, and nearly zero nitrates, a very highly desirable chemistry. This glorious chemistry results from a long term filtration process of fresh rain water through the heather-clad slopes, and down into subterranean aquifers.
 


The brand is available in 1.0 Liter Glass, and330ml Glass – both still and sparkling. Highland Springs is considered one of the great waters of the world. Recently they have been given “Superbrand” status for the eighth year running, yet again confirming its position as one of the greatest British brands. 
 
Water In The News...

Global Bottled Water Awards 2015
The 2015 Global Bottled Water Awards will recognize a range of categories in every sector of the global packaged water industry. Winners will be announced at the Zenith International Global Bottled Water Congress in Lisbon on October 21, 2015.

Aqua Maestro "Brett Spitalny" is proud to announce we will be participating in the judging for this year's awards. The deadline for entries is September 21, 2015. For more information, click here >

Bottled Water Under the Microscope
A new infographic on US bottled water argues that it involves “very small water use with very big health benefits.” Methodology.

  • It uses less than 0.004% of water in the US, compared with 31% for irrigation and 49% for electricity.
  • The amount used in production to make 1 liter of product is 1.46 liters for bottled water, compared with 2.02 liters for soft drinks, 3.68 liters for wine and 3.8 liters for beer.
  • Bottled water “helps people choose fewer soft drinks”, accounting for 40% of all water servings.
  • “By switching from soft drinks to bottled water, Americans have saved 300 billion calories each year and 6.4 billion gallons of water …”
To say that in proper perspective; To all the ban the bottle fans, if you are going to drink something, you can't argue you are wasting water by drinking a bottle of it. On the contrary, we as human beings need to drink something to stay hydrated, so consuming a bottle of water, actually saves water (.56 liters, if compared to soda). You, can calculate what it is for beer! Drink up!

California and Arizona....get ready
Well, not just yet, but a new study is looking at turning this....


We have mentioned it before, and the drought in California has shed new light on this possibility. Reclamation centers are already using treated sewage water for irrigation, and some Public Utilities are considering exactly this. Fortunately it doesn't qualify as a "Fine Water", but we'll keep you posted.

Consumer Reports Slams Sports Drinks,
Plant-Based Waters

In a new article, titled "Don't be fooled by coconut water and other sports drinks." Consumer Reports hammers away claims of enhanced hydration and elevated nutrition as touted by beverage brands in a range of categories, including plant-based waters and electrolyte-fortified drinks. Based on its analysis, they found that most fell short of the value promised to consumers, particularly when it comes to hydration. Consumer Reports states “it’s unlikely” that these packaged drinks are more hydrating than regular water, noting that “few people exercise so vigorously that they need to replenish electrolytes.”

Merchant Hotel Launches New Luxury Water Menu
It's catching on...we have discussed the Patina Restaurant Group and Ray's and Stark Bar in LA having a water menu and a water sommelier. While this one is in Ireland, the five-star Merchant Hotel has just added a water menu and appointed two water butlers that will help guests choose the water that is right for their palate. Thirteen brands ranging in price from РІвЂљВ¬ 4.5 to РІвЂљВ¬ 26.45 ( $7.00  to $41.25) are available.
 
Brands In The News
Aqua Maestro includes the items below as information only. These are new items hitting the marketplace, but it may be necessary to include a disclaimer. Inclusion in this newsletter, should not be construed as an endorsement. It is only here informational purposes, and reveal what is new or coming.

MMMMMMM.... GOOD....
Wasn't that Campbell's tag line? Or perhaps, hit yourself on the head and say, "I could have had a V8". Well, you can now do exactly that. The Campbell's Soup Company, who has been facing sluggish sales, are taking their vegetables another direction. Welcome to V8 Infused Water, which comes in three varieties, Cucumber Lime, Black Cherry Pomegranate, and Mandarin Orange Ginger, each made with 25 percent juice and include the equivalent nutritional value of a full serving of vegetables.

A New Entry in the Kid's Market
AquaBallв„ў is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBallв„ў is currently available in four flavors: orange, grape, fruit punch and berry. True Drinks, owner of Aquaball, has licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles.

So, What's In a Name, Anyway? A new way to hydrate...so says Dave Asprey, CEO of Bulletproof. Mixing oil and water usually is something not easily done. The technique uses patented nanoparticles of Bulletproof XCT Oil, a medium chain triglyceride fat found in coconut oil. The oil particles allow for extreme hydration, with quickly metabolized and sustained energy. FATwater is free from caffeine and artificial sweeteners, and contains 20 calories and two grams of fat per serving. It comes unflavored, as well as a berry, orange or lemon essence.
More Info >

A New Entry For Icelandic
Unveiled at the Summer Fancy Food show in NY. Icelandic introduces a sparkling version of their water. It will also now be offered in glass as well. According to co-founder Kristjan Olafsson, “We’re a premium product and we aspire to be in front of the premium consumer whenever we can,” Olafsson added. “The key to doing that in a fine dining experience is being in glass as well.” We knew that, didn't we?


Did You Know?
Small Dog Owner Alert…

The tearing and staining of the eyes most notably on small, light or white colored dogs is caused by excess tearing, and the subsequent growth of a bacteria and yeast infection. This dark red or brown staining will diminish or disappear completely if you offer your dog a bottled natural water. Now, we are not trying to be pretentious, or imply we know more than your local veterinarian, however, on more than one occasion it has come to our attention that offering your pet a quality bottled water will do the trick.

Hmmmm, this seems to become an argument for the inherent qualities of the water. Tap water may in fact be "ok" to consume, however, the small delicate bodies of our canine friends do in fact react from it, and there is a noticeable improvement in the well being and health of your small dog. We wonder what the difference might be in the human body? Just food for thought.


 
 

Aqua Maestro has just begun limited distribution in Las Vegas. We have already begun ramping up our presence in Sin City.
 
Running the tap, waiting for water to get hot or cold, can waste 5 gallons per minute.

Only 3% of EarthРІР‚в„ўs water is fresh water.  97% of the water on Earth is salt water.

The water found at the EarthРІР‚в„ўs surface in lakes, rivers, streams, ponds, and swamps makes up only 0.3% of the worldРІР‚в„ўs fresh water.

68.7% of the fresh water on Earth is trapped in glaciers.

1.7% of the worldРІР‚в„ўs water is frozen and therefore unusable.
 
7/1/2015 6:10 AM By Aqua Maestro 2015



Voss
VOSS premium water is bottled at an artesian source in the pristine wilderness of Southern Norway. VOSS is shielded from pollutants for centuries under layers of ice and rock. This pristine aquifer produces a naturally pure water, free of sodium, low in minerals and incomparable in taste. With a clean yet distinct taste and low mineral content, VOSS is recognized as one of the purest bottled waters available. VOSS has been tested to contain a TDS (total dissolved solids) level of 44, which is extremely low in comparison to other leading bottled waters.

Designed by the former Creative Director for Calvin Klein, the iconic cylindrical VOSS glass bottle has pioneered the ultra premium bottled water industry as the exclusive choice in purity, luxury and design. The award-winning bottle is inspired by the purity of VOSSРІР‚в„ў untouched source and the simplicity of classic Scandinavian design. Distributed exclusively through high-end restaurants, hotels and select gourmet retail accounts, VOSS is available in Still and Lightly Sparkling in 100% recyclable glass bottles. Inspired by the luxurious VOSS glass bottle, each PET bottle is specially designed to offer the functionality of durable PET while conveying the premium image of glass at a price that is sensitive to todayРІР‚в„ўs market conditions. 



A Holistic Approach to Sustainability:
VOSS has taken a comprehensive look at the lifecycle greenhouse gas (GHG) emissions for all their products, using the globally-accepted and non-profit-created Carbon Trust Methodology. VOSS has accounted for all GHG emissions from all stages of the product lifecycle, including raw material production, manufacturing processes, transportation of materials and products, and ultimate disposal. Additionally, VOSS has taken many internal steps to reduce environmental impact. For example, the VOSS Production Facility runs on 95% clean, renewable hydroelectricity; VOSS has reduced the amount of PET in its plastic bottles and incorporated environmental impact considerations into their vendor selection policy. Through these reduction projects, VOSS is now a Carbon Neutral product.



Corporate Social Responsibility:
Corporate Social Responsibility: Founded with generous support from VOSS, the VOSS Foundation is dedicated to providing access to pure, clean drinking water to Sub-Saharan African communities. The VOSS Foundation employs a unique approach that ensures local ownership and long-term sustainability through partnerships with trusted organizations on the ground, using appropriate technology to address the multiple water needs of a community. The VOSS Foundation's primary targets are women and children with special focus on adolescent girls – an often overlooked and under-serviced demographic that is particularly at risk. For more information, please visit www.thevossfoundation.org

Water In The News...

IBWA Addresses Bottle Water in California
The International Bottled Water Association (IBWA) has released a new infographic and video aimed at helping consumers understand that bottled water uses very little of CaliforniaРІР‚в„ўs water. The infographic and video show that bottled water uses only about 0.02 percent of all water in California each year. It takes only 98 minutes for that amount of tap water to be used each year in California. Moreover, less than one percent of tap water is consumed. Click here to view the image below larger
Bottled Water Ban Brings Unintended Consequences to UVM
The University of Vermont has discovered unintended consequences to its decision to ban the sale of disposable plastic bottles. That policy took effect in January 2013. Bottles of unflavored still water were removed from vending machines and retail establishments on the Burlington campus.

Assuming the ban would reduce the amount of plastic waste, the University of Vermont saw an increase in consumption of sugary beverages and no decrease in plastic entering the waste stream.

The research revealed the bottled water ban led to an increase in consumption of less-healthy bottled drinks, including sodas.

“It was very well-intentioned, but consumers didn’t change their behavior. They continued to purchase beverages in plastic bottles, but since the healthiest choice was no longer available, they chose unhealthy beverages.”

Quite a Twist....
The US Open just recently held in Washington State.....banned the use of plastic water bottles by fans. But yet, being a state where Marijuana is legal..... you could bring your bag of weed.

More Water A Day Will Keep The Doctor Away
Millions of patients are reportedly visiting their doctors for problems caused by not drinking enough water, researchers claim.

A survey of 300 doctors found one in five patients go to their GP with symptoms that can be caused by not drinking enough, such as tiredness. Within those figures, just four per cent of doctors said they believed patients were aware of how much water they should be drinking each day.

Research was carried out by the Natural Hydration Council, which represents bottled water firms. "Many of my patients do not drink enough fluid each day and only believe they are dehydrated when they start to feel thirsty. Yet other symptoms of dehydration appear before this, including fatigue and tiredness, headaches and poor concentration."

According to the NHS (Nat'l Health Services), adult women should consume 1.6 liters of fluid a day, while men should have two liters.

And Another Reason, Before You Throw Away That Bottle.
The US Environmental Protection Agency is investigating the cause of vinyl chloride found in an underground drinking source in Kokomo, Indiana. Concentrations were as much as 2500 times the allowable amount for drinking water. It could take several years for the pollution to cease.

The Smart Water Fountain....
Woosh.....the name of a new company in Tel Aviv, and shown below testing their filling station. It's a fountain that strips municipal water of its nasty-tasting chlorine, incorporates its own ozone-based filtration system, chills water, and offers customers the opportunity to clean their bottles before refilling.

At about $.50 per refill, they may not take over the bottled water business, but they hope to find it an acceptable alternative in areas where the plastic water bottle may be banned, such as San Francisco, CA; Concord, MA; and many universities.

Brands In The News...

VOSS Summer Promo Offers $14,000 In Prizes

VOSS will engage consumers though heavy social media and point-of-sale in U.S retail stores. Participants will be able to enter through the official VOSS Facebook page, Twitter and www.takeaspinaroundvossworld.com for the chance to win a luxury trip to Dubai, London, Hong Kong, Sydney or Oslo. The promo runs through July 31.

Voss Changes Cap And Label
The Iconic brand has recently changed the color of the label and cap to a black appearance on their sparkling versions.




Pepsi Tried To Get On The Band Wagon...
After experimenting with a teen-targeted flavored sparkling water, PepsiCo's Aquafina is going back to the basics this summer with a new campaign for its core variety that is aimed at adults. The effort, called "For Happy Bodies," marks the first time in seven years that regular Aquafina has been supported with a major campaign. The spending comes as the bottled-water category continues to surge as more consumers shun unhealthier beverages such as soda. Maybe they need a better source. Aquafina does not qualify as a "fine water."

Boxed Water On Dancing With The Stars
Boxed Water, an eco-friendly and BPA-free alternative to bottled water, was used to hydrate the cast, crew and judges of the popular ABC-TV primetime show, “Dancing With the Stars”, for its 10th Anniversary season.

Rumor Willis...with Boxed Water on DWTS

Believe It Or Not

A Louis Vuitton Voss Water Bottle Carrier.


Now...Here's A New Design For A Water Bottle!






Aqua Maestro has just begun limited distribution in Las Vegas. We have already begun ramping up our presence in Sin City.
Water regulates the temperature of the human body. If you have caught a fever you should drink lots of water.

Americans use five times the amount of water that Europeans use.

An acre of corn will give off 15,000 litres (4,000 gallons) of water per day in evaporation.

If you leave the water running when you brush your teeth, you will use 2 gallons (7.5 liters) of water.

In a 100-year period, a water molecule spends 98 years in the ocean, 20 months as ice, about 2 weeks in lakes and rivers, and less than a week in the atmosphere.



6/1/2015 6:10 AM By Aqua Maestro 2015

Iskilde
A Rare Find. A Welcome Gift of Nature.
It was discovered just over 8 years ago, but God only knows how old Iskilde is. Some geologists believe it dates back to the Ice Age. One thing we do know, it is sensational!

Iskilde means “cold spring” in Danish and, yes, the water is truly cold as it comes out of the ground. But what stuns your palate on your very first taste is its wonderful silky texture and its subtle sweet taste - similar to a glacial water - only with much more body. 

These rare qualities are due to the fact that Iskilde is filtered through billions of mineral particles before it is harvested. As it sieves through these layers of mineral matter it is exposed to a huge surface compared to waters that simply penetrate rock through a crevasse. In the process, Iskilde is exposed to many different types of rock, instead of just one variety. During this process the water absorbs a wide range of minerals, many of them rare in nature. It is these many different tastes, balancing each other out, that gives Iskilde its rare sweetness. This is also the reason why the water has more body than glacial waters, which it resembles at first impression. 

Another distinguishing characteristic of Iskilde is its extreme purity, with not a trace of human activity to be found. This was no easy feat to achieve according to Jan Bender, the man behind the miracle of Iskilde. “My goal was to transport the experience of drinking Iskilde right at the source, to wherever one decides to open a bottle,” explained Mr. Bender. “We had to simulate the influence air has on the Iskilde's soft and silky texture as it comes from the ground. The only gas we could find that didnРІР‚в„ўt change the taste, while still restoring the life and silkiness of the water at the spring, was pure oxygen.” All this had to be done without introducing a single germ to a single bottle of Iskilde, according to Bender. “Even a single germ, is one too many.” says Bender. As a result of the high level of oxygen, very often when a bottle is opened, the water will even take on a milky appearance, which is millions of tiny bubbles of oxygen, which will then float to the surface. The result is a pure silky texture which mimics the experience as if taken directly from the source. 

The creation of Iskilde's packaging was made the responsibility of renowned Danish designer, Jesper Mathiesen. The design goal was a bottle as elegant as it is functional. “It was very important to maintain focus on the contents, the water, rather than the packaging,” explains Bender. Iskilde, pictured here, which has been legendary among European mineral waters ever since.
Water In The News...

It's Not Always Evident....
But some good was being done behind the scenes. Bottled water and other donations stacked up for first responders in Baltimore 4-29-15. (Women from the Bel Air Volunteer Fire Dept, Bel Air, MD. shown below on the right)



Hundreds of IBWA Members Sign Letter
In a letter delivered on April 23, 2015, more than 360 bottled water industry representatives from across the country urged the National Park Service (NPS) to end the ban on the sale of bottled water in many of its national park units and “respectfully request[ed] that [the NPS] provide an opportunity for meaningful dialogue between our industry and the NPS in order to work together to ensure the health, wellness, and safety of visitors to the national parks.”  For more information, click here.

China Introduces New Regulation For Labeling Bottled Water
According to the new standards, bottled water sold in China will be categorized as either "purified bottled water" or "other drinking water", reported CRI English citing the Beijing Youth Daily.

As part of the new set of guidelines, the government has banned the use of labeling such as "energy" or "functional" for bottled water. Further clarification needs to be made to differentiate between "mineral spring water" and "mineral substance water".

It seems "fine water" is falling into the "other drinking water" category. Hmmmm.....this raises some concerns.

Reason Enough To Buy Bottled Water
Water in a bathtub, and a clothes washer below, is how the tap water appears in the Pascoag section of Burrillville RI. The good news, is that city health officials say it's not harmful. In fact, they test the water once a month, and just tested the water a week before this occurred, therefore it's safe! OK, does anyone see a problem here? Shouldn't they have tested AFTER this occurred?? Hmmm Don't take our word for it, you can hear him say that yourself, click here.


Mickey Is Now Offering Water

That's right, folks...Disney has started a water menu on four of its Cruise ships. Pictured on the left, our first order of 10 different brands...staged for delivery.

he he, he he









Believe It Or Not

Ice Trends ....two opportunities.
A few recent articles describe "ICE" as making a comeback. The first article pertains to anything iced to drink. Iced tea, Iced Coffee, Iced beverages. Studies have shown consumers are favoring almost any drink ...ICED.

The second trend, handcrafted ice for cocktails. This was also part of the Fine Water Summit in LA....the science of crafting ice, and using it with your favorite drink...or perhaps water!
How about a shot of Glenlivet Scotch poured over a crystal ball of Speyside Glenlivet Ice?


Why compromise your bottle of Bourbon or your fine water, with ice made from tap water? The larger sculpted ice also melts much slower, subsequently, diluting your drink much less.


Window farming?


This form of urban agriculture is catching on in cities around the world, as downtown farmers go online to share techniques for growing greens indoors. A simple window farm system is a column of upside down water bottles, with plants growing out of holes cut into the sides. An air pump is used to circulate liquid nutrients. "Window farming," as it is called, is catching on in New York City and beyond. Window farmers use recycled 1.5 liter water bottles, clay pellets, plastic tubing and inexpensive fish tank air pumps to create their indoor gardens. There are now 4,000 registered users at windowfarms.org.

Wondering What To Do With Your Water Bottles?



Spotted Somewhere....

Approximately 400 billion gallons of water are used in the United States per day.

The elephant can smell water up to 3 miles away.

A dogs nose is so sensitive that it can tell the difference between a tub of water and a tub of water with a teaspoon of salt in it.

In meteorology, virga is defined as water drops or ice particles falling out of a cloud and evaporating before reaching the ground.

When thirsty a camel can drink 25 gallons of water in less than 3 minutes.



5/1/2015 6:10 AM By Aqua Maestro 2015

Vichy Catalan

The rugged scenery and landscape of Caldes de Malavella in Cataluna, Spain has inspired visitors and health-seekers for millennia. Beneath this uniquely picturesque terrain are mineral water springs, none more famous than the legendary Vichy Catalan. The photo below looks toward the nearby city of Girona.

The Roman legions, ever on the prowl for curative baths and spas, discovered a real winner in the rocky Spanish area south of the Pyrenees near the French border. It was special enough that they dug in, dug down, and built up an entire system of baths and recuperative facilities. The remnants of those ancient spas remain today as a tribute to Vichy Catalan, pictured here, which has been legendary among European mineral waters ever since.

Fast-forward through the centuries to the modern origin of the now internationally famous brand. The first few decades of its modern history begin in 1852, when Doctor Modest Furest y Roca, trained in medicine and surgery at the University of Barcelona, got involved. He was responsible for connecting the most advanced scientific thinking of his time with the mystique surrounding the ancient waters of Caldes de Malavella. In 1880-81 he purchased the property that included the renown thermal springs. Within a few years, his aim of building a "modern" spa establishment became a reality. The waters were declared a public utility by Royal Order in 1883, and their use in bottled form was registered.

Much modernization has transpired since the 19th century, but the two photos below which are nearly a hundred years apart testify to the brand's continuity and pedigree.

In 1990, Grupo Vichy Catalan was created, consisting of the companies S.A. Vichy Catalan and Malavella S.A, both located in Caldes de Malavella (Girona). Vichy had the distinction of being selected as the water for the XXVth Olympic Games at Barcelona in 1992.

With an astonishing 3,052 milligrams per liter of Total Dissolved Solids, there's nothing by way of minerals and salts missing in Vichy - except Nitrates, which are splendidly near ZERO. You get plenty of Calcium, Magnesium, Sodium, Potassium, Bicarbonate, Fluoride, and Silica in this medicinal potion. Silica, for example, is at 76.8 mg/l, typical of all the other high levels
Water In The News...

Fine Water Summit 2015...Los Angeles
The Fine Water Society hosted the 2015 Water Summit, held at the Luxe Rodeo Drive Hotel in BeverlyHills, April 8th-10th. The event, considered a huge success, was attended by brands, distributors, industryexperts, and water enthusiasts alike. Where else will you find a water sommelier and a mixologist able todiscuss the benefits of using "fine water" in your crafted ice? Water from almost 20 countries were represented. A few images are shown below.

Brett Spitalny of Aqua Maestro presenting (left). Jan Bender of Iskilde and Dr Michael Mascha of Fine Waters (right).

Dinner and a water tasting at the famous Rays and Stark Bar (left) Martin Riese and Michael Mascha (right)

 

How to taste water, according to Martin Riese
/ Recently interviewed by Blouin Media, and published in their Blouin Artinfo, Culture and Travel, online magazine, Martin Riese describes "everything you need to know about tasting water...and more." We have discussed our connection to Martin before, working closely with him and providing brands for the water menu he created at the Patina Group. This interview delves deeply into the "whys, how's and whatnots" of tasting water. If you are a water enthusiast, it makes for very good reading. Take a look for yourself, here.


Bottled Water Drove Beverage Market
Growth in 2014
The U.S. market for liquid refreshment beverages grew in 2014 after being basically flat in 2013, according to the Beverage Marketing Corp. (B.M.C.), an industry market research company. The B.M.C. said bottled water “had a remarkable year” and added that aggressive pricing in the category grew volume during the year by 7.3%.

Bottled Water Reps Urge National Park
Service To End Ban
 In a letter recently delivered to the National Park Service (NPS), more than 260 bottled water industry representatives from across the U.S. urged NPS to end the ban on the sale of bottled water in several of its national park units.

The letter also asked the NPS to “provide an opportunity for meaningful dialog between [the bottled water] industry and the NPS in order to work together to ensure the health, wellness and safety of visitors to the national parks.

The representatives also noted that the ban on the sale of bottled water in parks is difficult to “reconcile with the NPS’ 'Healthy Parks Healthy People' initiative, and its efforts to encourage more healthy food and beverage choices in the parks.”

Believe It Or Not

An Edible Water Bottle?

It's a squishy blob of water in gel. Called Ooho, these H2O orbs are servings of water encased in an algae-based gel....and totally edible. The creators of Ooho are three London-based industrial design students who, influenced by molecular gastronomy (a method of cooking that merges scientific methods) the team set out to create a viable way to deal with the fact that over 80% of all water bottles arenРІР‚в„ўt recycled. While there are still a lot of kinks to work out, such as how do you keep Ooho clean and sanitary before consumption, but in due time, you may be popping a couple of Ooho's when you find yourself thirsty.

For Pet Lovers Only


On The Lighter Side...
As Opposed To Selling Unclean Tap Water?


Nearly one-half of the water used by Americans is used for thermoelectric power generation.

There are approximately one million miles of water pipeline and aqueducts in the United States and Canada, enough to circle Earth 40 times.

Water makes up about 71% of the Earth's surface, while the other 29% consists of continents and islands.

Only 3% of the water on earth is considered fresh water, suitable for drinking. The other 97% is salt water, and not considered suitable.

An elephant's trunk can hold 2.5 gallons of water.



4/1/2015 6:10 AM By Aqua Maestro vichy catalan, 2015


San Benedetto
San Benedetto Mineral Water comes from glaciers in the Dolomites, part of the Italian Alps in North Eastern Italy. After flowing a great distance underground, the water, which was tapped at the surface in ancient times, is now drawn from 1,000 feet below, in an underground basin in the Veneto Plain. This ensures that all its original features are unchanged, and the natural balance of minerals and trace elements that is essential to our well being remains uncontaminated.

San Benedetto  was arguably the original favorite of the Republic of Venice, in vogue with aristocratic Venetian families during the Renaissance. It became known as the San Benedetto Health Water," and was consumed and appreciated for its curative qualities. Without question, San Benedetto is an elite, low-mineral delicacy that carries a 30 milligram per liter punch of Magnesium. The San Benedetto bottle is attractive, and is available in both still and sparkling versions. 

San Benedetto  one of Italy's Finest (and by the way, there are over 600 of them) has based its own growth on technological innovation. Today it has one of the largest bottling plants in the world.  
Water In The News...

Fine Water Summit 2015...Los Angeles

One more time, the Fine Water Society will be hosting the 2015 Water Summit, being held at the Luxe Rodeo Drive Hotel in Beverly Hills, April 8th-10th. The major goal is to formalize the Fine Water Society into a working group, able to establish guidelines and promote the Fine Water industry. More information may be found at www.finewaters.com. Aqua Maestro will be presenting on the topic of Premium Portfolio Distribution in the US. 

Taste & Savor
The Broadmoor, the iconic, Five Star, Five Diamond Resort located in Colorado Springs, CO, hosted acclaimed chefs and beverage experts from around the country at the inaugural Taste and Savor epicurean weekend, March 5-8, 2015. One of the featured events was a water tasting hosted by Martin Riese. Aqua Maestro provided some of the distinctive waters, which are not readily available in the area.

Brands In The News
Fiji Redesigns Their Label

For the first time in 10 years, Fiji is changing the look of their iconic bottle, by redesigning their label. The square shape and blue bottle cap will remain the same, but the label will showcase the story behind the brand. Both the front label as well as six newly designed back labels will reflect one distinct aspect of Fiji Water's journey from cloud to bottle.

Beverly Hills 9OH2O - Diamond Collection
The crown jewel of the Beverly Hills 9OH2O product line is the Diamond Collection, limited to only nine bottles in the world and featuring white gold caps set with over 600 G/VS white diamonds and over 250 black diamonds, totaling 14 carats.  It is priced at a mere $100,000 per bottle. Each bottle comes in a custom secured presentation case together with four engraved Baccarat crystal tumblers, and it is presented in person by water sommelier Martin Riese at a private water tasting.

 

Shipping Came To a Halt....
The Frozen North....
Spring finally arrives, and not a minute too soon. Aqua Maestro was backed up with product, as we had to curtail shipping until warmer temperatures. It seemed we couldn't get product delivered, via UPS, or common carrier. Water was freezing and glass was breaking. Shipments are back on track, and it looks like we're good to go for awhile. Below are some images of product backed up in our warehouse.We would also like to thank Berg Water, for sending some images of what they were contending with. Ten feet of snow in places, and record cold temperatures.



There were also a record number of phone calls, complaining of frozen pipes, and interrupted water service, in both municipalities and individual homes. Bottled water in plastic, was the only salvation. Yet many environmental groups continue to try and ban the water bottle, continuing to overlook the good, and the healthy aspects of bottled water.

Another image coming from Berg Water, shows their life line, a ferry, stuck in the ice. It took 3 days and Coast Guard Ice Breaker Louis S. St-Laurant to come to their rescue. The map will give you and indication of where Berg is located. No need to remind you why Aqua Maestro chose Ft. Lauderdale, Florida.



Did You Know?
Bottled Water May Help Protect
Against Damaged Hair

As the weather warms up and swimming again becomes a daily ritual. Did you know there is a way to limit the damage to your hair from chlorine? Before jumping into that pool, wet your hair down with bottled water. Your hair will absorb the clean water and minimize the absorption of chlorinated water.

B2P ....A New Acronym "Bottles to Pen"
Pilot Pen has a new "green initiative," and is selling a new product. A pen made out of water bottles...(and other recycled plastic). The pen shown above contains 89% post-consumer waste. It even comes with the smooth writing G2 ink.


By The Numbers....
If you like numbers, and can fathom this. Can you estimate how much water it takes to produce the food you consume in one year? The answer is close to 1billion liters. That's 264 million gallons. Wow!

There is more fresh water in the atmosphere than in all of the rivers on the planet combined.

If all of the water vapor in the EarthРІР‚в„ўs atmosphere fell at once, distributed evenly, it would only cover the earth with about an inch of water. 

American residents use about 100 gallons of water per day.

It would take six and a half years for the average American residence to use the amount of water required to fill an Olympic-sized swimming pool (660,000 gallons).

It takes seven and a half years for the average American residence to use the same amount of water that flows over the Niagara Falls in one second (750,000 gallons).


Fiji Water...front and center

Obama and Biden

Rihanna

Zac Efron

Gerard Butler


3/1/2015 5:10 AM By Aqua Maestro San Benedetto, 2015
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