The rugged scenery and landscape of Caldes de Malavella in Cataluna, Spain has inspired visitors and health-seekers for millennia. Beneath this uniquely picturesque terrain are mineral water springs, none more famous than the legendaryВ Vichy Catalan. The photo below looks toward the nearby city of Girona.
The Roman legions, ever on the prowl for curative baths and spas, discovered a real winner in the rocky Spanish area south of the Pyrenees near the French border. It was special enough that they dug in, dug down, and built up an entire system of baths and recuperative facilities. The remnants of those ancient spas remain today as a tribute toВ Vichy Catalan, pictured here, which has been legendary among European mineral waters ever since.
Fast-forward through the centuries to the modern origin of the now internationally famous brand. The first few decades of its modern history begin in 1852, when Doctor Modest Furest y Roca, trained in medicine and surgery at the University of Barcelona, got involved. He was responsible for connecting the most advanced scientific thinking of his time with the mystique surrounding the ancient waters of Caldes de Malavella. In 1880-81 he purchased the property that included the renown thermal springs. Within a few years, his aim of building a "modern" spa establishment became a reality. The waters were declared a public utility by Royal Order in 1883, and their use in bottled form was registered.
In 1990, Grupo Vichy Catalan was created, consisting of the companies S.A. Vichy Catalan and Malavella S.A, both located in Caldes de Malavella (Girona). Vichy had the distinction of being selected as the water for the XXVth Olympic Games at Barcelona in 1992.
The modern-day bottling plant
Much modernization has transpired since the 19th century, the modern-day bottling plant above, and 100 hundred years testifying to the brand's continuity and pedigree below.
Water In The News
Hurricane Harvey In The News
As Hurricane Harvey has recently unleashed his fury on Texas, hats off to those brands who always step up to offer help and bottled water in time of need. The timing is perfect to look at a video released by вЂњBottled Water MattersвЂќ showing the benefits of bottled water. We read in the news, daily, how water mains are shut down, boil advisories are in effect, lead is flowing through our pipes, and toxins and chemicals are tainting our water supplies. Take two minutes to watch this video. For those of you who are вЂњproвЂќ bottled water, this is a reminder. For those who are вЂњantiвЂќ bottled waterвЂ¦take notice! (This video was released before the recent storm)
This BudвЂ™s for you, Texas
Anheuser-Busch has sent three truckloads (155,000 cans) of water to affected areas of Hurricane Harvey. Their Cartersville, Ga. brewery regularly stops production to help during emergencies. MillerCoors has also stepped up, sending another 50,000 cans.
Nestles Waters вЂ¦NOT to be outdone
Nestles Waters North America said they are actively donating truckloads of bottled water in Texas and Louisiana. So far, they have sent 26 truckloads, carrying 1.1 million bottles of water to aid local residents.
Local Texas Brewery Offering Free Water
In light of Hurricane Harvey, local Blackwater Draw Brewing company is offering Bryan/College Station residents free water. Just bring your container, and theyвЂ™ll fill it for you!
National Park Service Rescinds Bottled
Water Sales Ban
Latest updateвЂ¦. We have previously reported how the US National Park Service tried to eliminate the sale of disposable water bottles, but were unable to determine any benefit from such a ban. The IBWA (International Bottled Water Association) worked tirelessly to change the policy. On August 16, 2017, the NPS rescinded their Policy Memorandum 11-03.
Acting NPS Director Michael T Reynolds stated, вЂњWhile we will continue to encourage the use of free water bottle filling stations as appropriate, ultimately it should be up to our visitors to decide how best to keep themselves and their families hydrated during a visit to a national park, particularly during hot summer visitation periods.вЂќ
The Trend Continues
According to Zion Research, volume and revenue for Global Bottled Water will continue for the foreseeable future. Since 2014, itвЂ™s been a steady increase in both numbers, and that trend still continues. Consumers switching to a healthier lifestyle, as well as a fast paced one, look to carry their hydration with them. In the year 2020, revenue is predicted to top 280 billion USD.
Sparkling Water Category Jumps
Along with the increased trend in bottled water, in terms of percentage of increase, Sparkling Water is the victor. Bottled water outsold soda, (CSD- Carbonated Soft Drinks) for the first time last year, and sparkling water has helped accomplish that. Brands such as LaCroix and Talking Rain, have ridden the wave with sales nearly doubling in the last 52 weeks, ending May 27, according to Nielsen Reports. Consumers have opted for a natural transition away from soda and diet soda habits.
Bottled Water Costs More in Washington (State)
Sales of Bottled Water became subject to sales or use tax in the State of Washington, effective August 1, 2017. Residents are now paying more for their healthy alternative.
Philadephia Drinking More Bottled Water
That Wasn’t the intention of city law makers. A 1.5 cents-per-ounce tax which was levied on sweetened beverages, was promoted as a means to generate revenue to fund schools and community programs. A recent study by market research firm Catalina, however, revealed that the tax seems to have encouraged Philadelphia residents to purchase more bottled water, with bottled water sales increasing 13 percent in the "city core" and nearly 9 percent within "city lines." Meanwhile, carbonated beverage sales have plummeted, falling 55 percent within city limits and failing to reach the projected revenue the city expected to net from the new tax.
14th Global Bottled Water Congress
ZenithвЂ™s Global Bottled Water Congress, is a three-day event incorporating, market briefings, conference sessions and a networking dinner during which the 2017 Global Bottled Water Awards will be presented. The Congress will cover a range of key themes for the global bottled water industry. The Congress will be held October 23-25, 2017. For more information, click here>
Brands In The News
A recent lawsuit claims Poland Spring water is not what it claims to be. The Food and Drug Administration has a strict definition of what constitutes вЂњspring waterвЂќ and according to the suit recently filed, not one drop of the billions of gallons of water peddled by Poland Spring fits that definition.
The suit claims that вЂњthe famous Poland Spring in Poland Spring, Maine, which defendantвЂ™s labels claim is a source of Poland Spring Water, ran dry nearly 50 years ago.вЂќ
A spokeswoman for AmericaвЂ™s best-selling bottled water brand stated that вЂњPoland Spring is 100 percent spring water. The claims made in the lawsuit are without merit and an obvious attempt to manipulate the legal system for personal gain,вЂќ according to the LA Times.
On The Lighter Side
From Our Instagram Account