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The Fountainhead - 2017
 
Aqua Maestro is proud to be the exclusive online distributor of the 2017 evian Limited Edition Bottle By: CHIARAFERRAGNI
 

Iskilde
A Rare Find. A Welcome Gift of Nature. It was discovered just over 10 years ago, but God only knows how old Iskilde is. Some geologists believe it dates back to the Ice Age. One thing we do know, it is sensational!

Iskilde means “cold spring” in Danish and, yes, the water is truly cold as it comes out of the ground. But what stuns your palate on your very first taste is its wonderful silky texture and its subtle sweet taste - similar to a glacial water - only with much more body.

These rare qualities are due to the fact that Iskilde is filtered through billions of mineral particles before it is harvested. As it sieves through these layers of mineral matter it is exposed to a huge surface compared to waters that simply penetrate rock through a crevasse. In the process, Iskilde is exposed to many different types of rock, instead of just one variety. During this process the water absorbs a wide range of minerals, many of them rare in nature. It is these many different tastes, balancing each other out, that gives Iskilde its rare sweetness. This is also the reason why the water has more body than glacial waters, which it resembles at first impression.

Another distinguishing characteristic of Iskilde is its extreme purity, with not a trace of human activity to be found. This was no easy feat to achieve according to Jan Bender, the man behind the miracle of Iskilde. “My goal was to transport the experience of drinking Iskilde right at the source, to wherever one decides to open a bottle, explained Mr. Bender. We had to simulate the influence air has on Iskilde's soft and silky texture as it comes from the ground. The only gas we could find that didn’t change the taste, while still restoring the life and silkiness of the water at the spring, was pure oxygen. All this had to be done without introducing a single germ to a single bottle of Iskilde. Even a single germ, is one too many. As a result of the high level of oxygen, very often when a bottle is opened, the water will even take on a milky appearance, which is millions of tiny bubbles of oxygen, which will then float to the surface. The result is a pure silky texture which mimics the experience as if taken directly from the source.

The creation of Iskilde's packaging was made the responsibility of renowned Danish designer, Jesper Mathiesen. The design goal was a bottle as elegant as it is functional. It was very important to maintain focus on the contents, the water, rather than the packaging, explains Bender. Iskilde, pictured here, has taken it’s place among European mineral waters ever since.

Water In The News

Bottled Water Continues To Grow

The recent report; Bottled Spring Water Market 2021 by Absolute Reports indicates this sector will continue to grow at a CAGR (compound annual growth rate) of 7.31 % through the years 2017-2021.
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Maintaining Number 1
In 2016, bottled water overtook the CSD’s (Carbonated Soft Drinks), as the most consumed beverage by volume. Numerous reports from Euromonitor International, Beverage Marketing Corp, Mintel and Nielsen’s all confirm, bottled water is continuing its dominance. Sales are thriving on its healthy, natural and better-for-you attributes. Sparkling, import and premium waters are driving the growth, with sparkling leading with a double-digit growth. Enhanced waters are a close second with an 8% growth rate. In the last year, water sales have reached a new high of $12.7 billion.

Thousands In Puerto Rico Still Without Water
Seven weeks after Hurricane Maria, 20% of the Island is still without running water. Finding bottled water can be a challenge, and the price for that water which is available, has gone up, making it another challenge for the poor. Disease and sickness have spread and even the chore of washing clothes is no longer a simple task. FEMA and other Government agencies are doing what they can and still recommend anyone getting water, must boil it before using.

BP’s North Shore Rig Cannot Drink The Water
It’s happening everywhere, and the North Sea Magnus oil platform is no exception. It seems diesel fuel has contaminated the water supply. BP has supplied bottled water for drinking, cooking and brushing your teeth, however claim it’s still safe to shower in. Hmmm…we’re not quite onboard with that decision.

Brands In The News

New In The Marketplace

Brands are still striving to find their niche. Now, hydrogen enhanced HTWO, a purified water which is enhanced with hydrogen gas. HTWO boasts improved endurance, reduction of lactic acid and fatigue and antioxidants.

New, Almost In The Marketplace
Now, this may be a very useful idea. A new bottle cap, which comes with its own bottle of water, may soon become available. The cap will then most standard plastic bottles. The idea is still in a fundraising mode, and not available just yet, but it’s not far away. With a twist of the top, it becomes a mister, another twist and the cap comes off for drinking. A great idea. (Another, why didn’t I think of that?)



Question To Ponder
Why, do drugstores make the sick walk all the way to the back of the store to get their Prescriptions….while healthy people can buy cigarettes at the front.

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Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

Over 42,000 gallons of water are needed to grow and prepare the food for a typical Thanksgiving dinner for eight in the United States! This is enough water to fill a 30’ by 50’ swimming pool.

In 1583 the first bottled water was exported only to King Henri II of France.

The elephant can smell water up to 3 miles away.

A dogs' nose is so sensitive that it can tell the difference between a tub of water and a tub of water with a teaspoon of salt in it.

Each day the sun evaporates 1,000,000,000,000 (a trillion) tons of water.

 
 

All new….Evian 330ml Sport Cap just for kids!

 
 
11/17/2017 10:17 AM By Editor iskilde, 2017,

 
Hurricane Irma had other plans for our month of September. We found ourselves working around the clock (literally) as the storm approached on Sept 5th. By that weekend, those that chose to stay, were hunkered down hoping (praying) for the best. At the time, a CAT 5 was heading for us and to call it scary, is an understatement.

As it turned out, we were fortunate to only be hit by a CAT 1. Our good fortune, however was at the expense of Key West and Naples which both received direct hits. The enormous size of the storm is what captured ALL Floridians. The entire State was hit with flooding, loss of power, and downed trees.

In the span of 1 month, there have been 4 hurricanes to be dealt with.



It’s not very often we see our customers on Brickell Avenue in Downtown Miami, needing a boat to cross the street.


Aqua Maestro was without power and fuel for a week. Additionally, a server hosting our database was compromised, and our site went down. In retrospect, maybe that was a good thing. Check out our site now, www.aquamaestro.com. A screen shot of our home page is below. We’re very proud!
 
 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
 

Chiara Ferragni’s label can best be defined as playful, chic, bright and lively – the very traits that Evian was looking to infuse in its latest bottle designs. Expected to be available in late November, we are taking pre-orders now.

 
 

All new….Evian 330ml Sport Cap just for kids!

 
 
9/15/2017 2:36 PM By Editor 2017,
 
 

Vichy Catalan 
The rugged scenery and landscape of Caldes de Malavella in Cataluna, Spain has inspired visitors and health-seekers for millennia. Beneath this uniquely picturesque terrain are mineral water springs, none more famous than the legendaryВ Vichy Catalan. The photo below looks toward the nearby city of Girona.

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The Roman legions, ever on the prowl for curative baths and spas, discovered a real winner in the rocky Spanish area south of the Pyrenees near the French border. It was special enough that they dug in, dug down, and built up an entire system of baths and recuperative facilities. The remnants of those ancient spas remain today as a tribute toВ Vichy Catalan,  pictured here, which has been legendary among European mineral waters ever since.

Fast-forward through the centuries to the modern origin of the now internationally famous brand. The first few decades of its modern history begin in 1852, when Doctor Modest Furest y Roca, trained in medicine and surgery at the University of Barcelona, got involved. He was responsible for connecting the most advanced scientific thinking of his time with the mystique surrounding the ancient waters of Caldes de Malavella. In 1880-81 he purchased the property that included the renown thermal springs. Within a few years, his aim of building a "modern" spa establishment became a reality. The waters were declared a public utility by Royal Order in 1883, and their use in bottled form was registered.

In 1990, Grupo Vichy Catalan was created, consisting of the companies S.A.  Vichy Catalan and Malavella S.A, both located in Caldes de Malavella (Girona). Vichy had the distinction of being selected as the water for the XXVth Olympic Games at Barcelona in 1992.  

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The modern-day bottling plant

Much modernization has transpired since the 19th century, the modern-day bottling plant above, and 100 hundred years testifying to the brand's continuity and pedigree below.

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Water In The News

Hurricane Harvey In The News

As Hurricane Harvey has recently unleashed his fury on Texas, hats off to those brands who always step up to offer help and bottled water in time of need. The timing is perfect to look at a video released by “Bottled Water Matters” showing the benefits of bottled water. We read in the news, daily, how water mains are shut down, boil advisories are in effect, lead is flowing through our pipes, and toxins and chemicals are tainting our water supplies. Take two minutes to watch this video. For those of you who are “pro” bottled water, this is a reminder. For those who are “anti” bottled water…take notice! (This video was released before the recent storm)

Play Video

This Bud’s for you, Texas
Anheuser-Busch has sent three truckloads (155,000 cans) of water to affected areas of Hurricane Harvey. Their Cartersville, Ga. brewery regularly stops production to help during emergencies. MillerCoors has also stepped up, sending another 50,000 cans.

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Nestles Waters …NOT to be outdone
Nestles Waters North America said they are actively donating truckloads of bottled water in Texas and Louisiana. So far, they have sent 26 truckloads, carrying 1.1 million bottles of water to aid local residents.

Local Texas Brewery Offering Free Water
In light of Hurricane Harvey, local Blackwater Draw Brewing company is offering Bryan/College Station residents free water. Just bring your container, and they’ll fill it for you!

National Park Service Rescinds Bottled
Water Sales Ban

Latest update…. We have previously reported how the US National Park Service tried to eliminate the sale of disposable water bottles, but were unable to determine any benefit from such a ban. The IBWA (International Bottled Water Association) worked tirelessly to change the policy. On August 16, 2017, the NPS rescinded their Policy Memorandum 11-03.

Acting NPS Director Michael T Reynolds stated, “While we will continue to encourage the use of free water bottle filling stations as appropriate, ultimately it should be up to our visitors to decide how best to keep themselves and their families hydrated during a visit to a national park, particularly during hot summer visitation periods.”

The Trend Continues
According to Zion Research, volume and revenue for Global Bottled Water will continue for the foreseeable future. Since 2014, it’s been a steady increase in both numbers, and that trend still continues. Consumers switching to a healthier lifestyle, as well as a fast paced one, look to carry their hydration with them. In the year 2020, revenue is predicted to top 280 billion USD.

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Sparkling Water Category Jumps
Along with the increased trend in bottled water, in terms of percentage of increase, Sparkling Water is the victor. Bottled water outsold soda, (CSD- Carbonated Soft Drinks) for the first time last year, and sparkling water has helped accomplish that. Brands such as LaCroix and Talking Rain, have ridden the wave with sales nearly doubling in the last 52 weeks, ending May 27, according to Nielsen Reports. Consumers have opted for a natural transition away from soda and diet soda habits.

Bottled Water Costs More in Washington (State)
Sales of Bottled Water became subject to sales or use tax in the State of Washington, effective August 1, 2017. Residents are now paying more for their healthy alternative.

Philadephia Drinking More Bottled Water
That Wasn’t the intention of city law makers. A 1.5 cents-per-ounce tax which was levied on sweetened beverages, was promoted as a means to generate revenue to fund schools and community programs.  A recent study by market research firm Catalina, however, revealed that the tax seems to have encouraged Philadelphia residents to purchase more bottled water, with bottled water sales increasing 13 percent in the "city core" and nearly 9 percent within "city lines." Meanwhile, carbonated beverage sales have plummeted, falling 55 percent within city limits and failing to reach the projected revenue the city expected to net from the new tax.  

14th Global Bottled Water Congress
Zenith’s Global Bottled Water Congress, is a three-day event incorporating, market briefings, conference sessions and a networking dinner during which the 2017 Global Bottled Water Awards will be presented. The Congress will cover a range of key themes for the global bottled water industry. The Congress will be held October 23-25, 2017. For more information, click here>

Brands In The News


A recent lawsuit claims Poland Spring water is not what it claims to be. The Food and Drug Administration has a strict definition of what constitutes “spring water” and according to the suit recently filed, not one drop of the billions of gallons of water peddled by Poland Spring fits that definition.

The suit claims that “the famous Poland Spring in Poland Spring, Maine, which defendant’s labels claim is a source of Poland Spring Water, ran dry nearly 50 years ago.”

A spokeswoman for America’s best-selling bottled water brand stated that “Poland Spring is 100 percent spring water. The claims made in the lawsuit are without merit and an obvious attempt to manipulate the legal system for personal gain,” according to the LA Times.


On The Lighter Side



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From Our Instagram Account

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Check out our Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
 


Evian Kids
Two new bottles by EVIAN will soon be available. The Spiderman bottle, the first of a series to be introduced is a 310 ml bottle. The new sportcap version of the 330ml plastic bottle will also soon be available.

 
 

Fiji 700ml, designed taller and narrower to fit inside your car. Available now, at Aqua Maestro

By the time a person feels thirsty, his or her body has lost over 1 percent of its total water amount.

Approximately 85 percent of U.S. residents receive their water from public water facilities. The remaining 15 percent supply their own water from private wells or other sources.

Ice water may be harmful to persons with cardiovascular disease. Sudden drops in tissue temperatures are a shock to the system and cause a strain on the heart.

According to the National Cancer Institute, nine studies correlated water quality and cancer with the drinking water in Pittsburgh, New Orleans and various cities in Ohio, New York and New Jersey.

Sugar lowers the boiling point of water.

 
 
8/1/2017 6:10 AM By Aqua Maestro 2017,
 
 

De L’aubier 
There is not an unlimited supply of De L'aubier, the way there are with most other waters. This water is harvested from Maple trees, not bottled from a well or aquifer. So, when the demand is great, and the supply is limited, sometimes you must wait until the next harvest. After a brief outage, De L'aubier is back in stock.

The ultimate "green" water, in fact De L'aubier may be the greenest water on earth. De L'aubier is made from the sap of the maple tree, and literally harvested like a fine wine during maple syrup season. Each spring, Quebec maple syrup production generates about one billion liters of sap water. During the process, the sugars are separated from the sap, leaving a full-bodied, silky characteristic water, as a by-product. Until now, this water had been discarded, but is now bottled and dated by harvest date. Because the sap only runs for a short time in early spring, the number of bottles that come to market is limited. Further, adding to the “green” nature of this water, the harvest is done with an equitable partnership with Quebec Organic Maple Farms.

It bears the name of its origin, the sapwood, which is l'aubier in French. It's the living part of the tree that allows the sap to rise from the roots to the branches. It is a refined taste, and not a sugary or maple flavored water.


 

Water In The News

National Scotch Day


Did you know, July 27, was National Scotch Day? Our customer, Nicholson’s Tavern & Pub was on Fox19 News in Cincinnati, offering Scotch and Whiskey 101. Notice the bottle of Speyside Glenlivet water proudly displayed with this great selection.


If you’re interested in hearing it, click here.

IBWA Goes To Washington

IBWA members and staff met with members of Congress and their staff on July 19, 2017, to address important bottled water industry issues. One focus was the National Park Service (NPS) policy that allows individual parks to ban the sale of single-serve bottled water in plastic containers. The NPS has failed to provide data that showed the policy was needed and has done nothing to prove that it has been effective since it was implemented in 2011.

Zenith Global to Host 14th Global Bottled Water Congress

Zenith Global will hold its 14th Global Bottled Water Congress in Barcelona, Spain, October 23 - 25, 2017. For more program information and to book your reservation, visitВ www.zenithglobal.com.


Brands In The News


The Fancy Food Show in NY is always a place to see new trends. Companies are striving to find new ways of making hydration exciting. From plants, we find a variety of Rose waters, Organic Birch Water, and Hemp infused water. Chemically speaking there is Oxygen infused, and Hydrogen infused waters. There is even a “Prehistoric Water,” from Tanzania, called Tanzamaji, claiming to be 10,000,000 years old.




In The Learning Corner

Water Bottle In a Hot Car?

Be careful leaving your water bottle in the car! No, not because it may leach harmful toxins. Most water bottles do not contain BPA, which is what that hype is all about. But instead, your water bottle may actually start a fire. Bottles that have been left in bright sunlight can “refract” the light-waves in such a way, that the bottle becomes a magnifying glass, and your seat may become the kindling. Take a look at the brief video, and see for yourself. Now, if you’re lucky the fire might melt the plastic bottle, and extinguish the flame!

From Our Instagram Account
#aqua_maestro


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Check out our Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
 

Fiji 700ml, designed taller and narrower to fit inside your car. Available now, at Aqua Maestro

Hot water is more dangerous than using cold water and heating it. Hot water is more corrosive and can contain larger amounts of dangerous debris.

If you live in an old house with lead pipes, lead can end up in your tap water. (We have seen this recently in Flint MI)

Water regulates the temperature of the human body. If you have a fever, drink lots of water.

U.S. public water supply utilities process 34 billion gallons daily.В 

There are 58,900 community public water supply systems in the U.S.

 
 
7/1/2017 6:10 AM By Aqua Maestro 2017,
 
 

San BenedettoВ 
San Benedetto mineral Water comes from glaciers in the Dolomites, part of the Italian Alps in North Eastern Italy. After flowing a great distance underground, the water, which was tapped at the surface in ancient times, is now drawn from 1,000 feet below, in an underground basin in the Veneto Plain. This ensures that all its original features are unchanged, and the natural balance of minerals and trace elements that is essential to our well-being remains uncontaminated.

San Benedetto  was arguably the original favorite of the Republic of Venice, in vogue with aristocratic Venetian families during the Renaissance. It became known as theВ San Benedetto Health Water," and was consumed and appreciated for its curative qualities. Without question,  San Benedetto is an elite, low-mineral delicacy that carries a 30 milligram per liter punch of Magnesium. TheВ San Benedetto bottle is attractive, and is available in both still and sparkling versions.

San Benedetto, one of Italy's Finest (and by the way, there are over 600 of them) has based its own growth on technological innovation. Today it has one of the largest bottling plants in the world.  


 

Water In The News

Water Summit And Tasting Competition


Aqua Maestro recently attended, and presented, at the Fine Water Summit in Guangzhou, China. Pictured below are some of the world’s foremost water sommeliers, representing the US, China, Korea, the UK, and Macau.


In collaboration with the 2017 WaterExpo Guangzhou, the 2nd International Fine Water Tasting competition was also held.



We have included the GOLD winners, but for a full list, go to “Finewaters” site. Click here to view the winners.

STILL

Super Low Minerality

Gold: Lofoten
Beloka

Low Minerality
Gold: Fine Nordic Raw Sand

Medium Minerality
Gold: Krystal, Primal

Exotic Sources
(Deepsea, fruit, …)
Gold: Deeps
  SPARKLING

Added Carbonation
Gold: American Summits

Natural Carbonation
Gold: ROI


Trouble At The US Open
The second major of the golf season, the US Open, at Erin Hills in Wisconsin, has brought attention to why bottled water may be important. Bacteria E. Coli was discovered in a drinking fountain near the 12th hole, opening day.  The Washington Ozaukee Public Health Department discovered the E. coli in a sample of water taken at a hydration station. It is presumed that the E. coli originated from a contaminated well connected to the station, which was immediately closed. In response, the U.S. Golf Association had agreed to supply complimentary bottled water at all drinking stations for the duration of the tournament.


Brands In The News


Millennial’s Choose Favorite Water
A survey completed by media company Condé Nast and Financial guru Goldman Sachs have concluded that San Pellegrino mineral water is included in their “Love List” among 7555 US consumers and millennial food enthusiasts. Three broad trends emerged in their study; Millennials want healthy snacks, price quality and brand are paramount, and they are one-stop shoppers. (We did notice a direct relationship to advertising…for example, the top ten food retailers include Wal-Mart, Costco, Trader Joe’s, Whole Foods, Target, Kroger, Safeway, Aldi, Sam’s Club and Amazon.


NestlГ© Waters expands Perrier Line
NestlГ© Waters is adding two varieties to the Perrier Flavors line. The new lemon and green apple offerings will not include sugar and boast just two calories each.


Believe It Or Not

Chocolate Without Milk?

/Peter Svenningsen, an award-winning chocolatier from Denmark, was also present at the Fine Water Summit in Guangzhou. He has mastered the art of using water instead of milk in his chocolates. His philosophy is all about ingredients….the quality of the cacao, the berries or any ingredient he may choose to add. Now comes the water…he has used Iskilde water in his recipes, and only recently tried other brands such as ROI, or Svalbardi. In a mini chocolate tasting, as pictured, you could taste the difference between the three brands of water used.

The Secret To Shiny Hair?
/Mineral water: Rinsing your hair in bottled spring water is the celeb secret for glossy locks. But can it really be worth it?
Apparently, the trick is to wash your hair with shampoo as normal, then rinse it with bottled water for two weeks. Celebrities including Kim Basinger and Demi Moore are rumored to have been doing this for ages. Trichologist Dr. Bessam Farjo, who has conducted intensive research into hair and scalp health, confirms that washing your hair in bottled water can improve its overall health. Who knew!

On A Hot Day….How Refreshing?
(as seen in the Hong Kong Airport)

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/Two Spoiled Dogs

Those are bottles of Hildon water sitting there, used to quench their thirst.







From Our Instagram Account
#aqua_maestro

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See More on Instagram >


 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
 

New size in stock… 700ml, designed for on the go, and to fit in your car. Give us a call ... 954-735-4040

Waterfalls don't freeze completely because of the tremendous volume of water that never stops flowing.  

Water polo has been part of the Summer Olympics program since the second games, in 1900.

1 out of 10 American adults say they do not drink any water daily.

Heating water is the second largest energy user in the home.

More than 79,000 tons of chlorine are used per year, in the United States and Canada, to treat water.

 
 
6/1/2017 6:10 AM By Aqua Maestro 2017,
 
 

Borsec 
Borsec is situated in the Eastern Carpathian Mountains of Transylvania, and is one of the most renowned curative spas in the subalpine, windless, peat-rich county of Harghita, Romania. It is listed in the country's register of historical monuments. Bottling ofВ Borsec commenced over two hundred years ago, and since modernization in 1992, the facility outputs two million liters per month of its legendary "Regina Apelor Minerale SAВ Borsec " (Mineral Water QueenВ Borsec ).

The curative properties of the water were already known in the 1600s, and for centuries it was transported by carts in wooden casks to be served in the Royal Court in Vienna. It was Emperor Franz Josef who dubbedВ Borsecthe "Queen of Mineral Waters." The pH, although slightly acidic, is near enough to neutral to distinguishВ Borsec from other naturally carbonated waters whose carbonic acid origin tends to create much lower final pH levels in the harvested water. The Calcium is high at 310 milligrams per liter. Magnesium and Bicarbonate - are robust at 97 and 1,800 milligrams respectively. However, the Sodium level is very low for a high mineral water at only 53 milligrams per liter. Traditionally,  Borsec has been helpful for circulatory disease, anaemia, disease of the endocrine glands, nervous disease, rickets, renal disease, diabetes, and even for obesity. It's most popular use today is as a super-healthy drinking water.  Borsec was awarded a GOLD medal at 2004 Berkely Springs, WV USA International Water Tasting event, for carbonated waters.  


 

Water In The News

Water Summit And Tasting Competition


The 5th Fine Water Summit will be held in conjunction with the Water Tasting Competition at Water Expo 2017. The summit and competition will be in Guangzhou, China, June 14 – 17, 2017. В Aqua Maestro, a founding member of the society, will be attending. We will be unveiling a new website and program designed to feature water of brands that are longing to open into the US market. Fine Water Society members are excited about this plan which will be shared at the Fine Water Summit in Guangzhou 2017.  

Global Bottled Water by Volume

Projected share of global bottled water volume by region, 2011 - 2021(P)



Brands In The News


Voss Adds Third New Flavor
/“Sparkling water is currently one of the fastest growing categories in beverages, with flavored sparkling growing even more quickly, as consumers look for healthier alternatives to sweetened, caloric drinks,” according to Ken Gilbert, CMO of VOSS Water of Norway.

Voss recently added "Lime Mint" to their other two flavors, "Lemon Cucumber and Tangerine Lemongrass"


Is This The Next Evian or Fiji?
/CEO Nicholas Reichenbach thinks so. This is a naturally alkaline spring water from Blue Lake Springs, Ontario Canada. It comes packaged in Tetra Pak, and has taken Canada by storm. Reichenbach thinks he can duplicate his growth in the US. Look out Evian.


In The Learning Corner

Remedies For Treating Swollen Feet
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Tonic water contains a natural anti-inflammatory called quinine, so if you soak your feet in water that’s cold or room temperature, you can get the relief you need—plus a satisfying tingling sensation!

/Simply drink a glass of water! Your body might be trying to retain water, since it doesn’t have enough. Hydrating yourself with eight to 10 glasses a day helps release toxins from your body and prevent swelling.

/You may not have enough magnesium in your diet, which helps your blood circulation. Try eating moreВ fish, seeds, avocados, and leafy green vegetables, or take a 200 mg magnesium tablet twice a day.... OR...you can drink a liter of Mivela and get 330 mgs of magnesium, and get hydrated at the same time.


From Our Instagram Account
#aqua_maestro

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See More on Instagram >


 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

There are approximately 1 million miles of water pipeline that span the US and Canada, enough to circle the earth 40 times.

More than 13 million households use private wells for their water supply.

One gallon of water weighs 8.34 pounds (3.78 kgs)

On average, a drop of water which finds its way into Lake Superior from runoff or rainfall takes more than two centuries to travel through the Great Lakes system and along the St. Lawrence River to the ocean.

Ancient Egyptians treated water by siphoning water out of the top of huge jars after allowing the muddy water from the Nile River to settle.

 
 
5/1/2017 6:10 AM By Aqua Maestro 2017,
 
 

SVALBARÐI 
Svalbardi - the term medieval Scandinavian sailors used to describe the ice-covered lands at the top of the world. SvalbarГ°i is an award winning ultra-low mineral, still, Arctic iceberg water. The concept was  derived only a few years ago, but the ice came as fallen snow as far back as 4000 years earlier. Melted icebergs, calved freshly from the fjords around Svalbard, just 600 miles from the North Pole, provide the source for SVALBARÐI pure water.


The ice is harvested, then melted in a specially constructed machine and bottled by hand, capturing the drinking water in its cleanest form. This is all accomplished in the Arctic outpost of Longyearbyen, where the polar bears outnumber the humans in this extreme remote region. In an effort to retain the water’s natural composition and premium taste, no chemistry-altering filters are used, only micron filters and UV light to adhere to international standards. Each expedition yields 13,000 bottles of pure drinking water; each batch is therefore a limited edition. Iceberg waters are some of the rarest in the world due to the difficulty of gathering this arctic water.


 

Water In The News

Water Summit And Tasting Competition


The 5th Fine Water Summit will be held in conjunction with the Water Tasting Competition at Water Expo 2017. The summit and competition will be in Guangzhou, China, June 14 – 17, 2017.  Aqua Maestro, a founding member of the society, will be attending. We will be unveiling a new website and program designed to feature water of brands that are longing to open into the US market. Fine Water Society members are excited about this plan which will be shared at the Fine Water Summit in Guangzhou 2017.

Coconut Water vs. Plant Water

The graph below depicts the surge into the water market, by both Coconut and Plant Water, followed by a decline in the rate of growth. The rate of growth is not necesarily an indication of declining interest as sales have been spread out among greater competition.



The following graph depicts that market share Plant Water has taken as compared to Coconut water. In 2020, Plant water is expected to reach only 8.1% market share, as compared to 91.9% of the combined share, these two waters see.



The Growth Of The Sparkling Market



Brands In The News


Flow Water...
Hoping For Success In The US


/It's a success in Canada...but still, a long way to go. Partnering with Tetra Pak, Flow Water has only been around two years, but has seen remarkable growth in their native land. The water sourced from Blue Lake Springs in Ontario, has now set their sights on the US.  


In The Learning Corner

A Lemon Slice With Your Mineral Water
If you order a mineral water in the restaurant, cafГ© or bar, you will often get a glass that is decorated with half a lemon slice.  Do you know there was a reason for this ritual?В Armin SchГ¶nenberger , a water sommelier in Germany, answered this question.

"The ritual originated in the Mediterranean basin .... in the warm and humid Mediterranean climate, the bottle corks, which served as bottle caps, began to rust and deteriorate.  As the residue stuck to the edge of the bottle, people used a lemon slice to clean the edge....they then threw the lemon slice into the glass. which in today's hygienic world, might not be acceptable... "

The lemon slice today, no longer has any real function other than appealing to the sense of somehow being fresher.


Believe It Or Not

Ooho Ball....An Update

/We previously mentioned this idea over a year ago, but it may be time for an update.

If you don't remember, this is a biodegradable pouch, made from a seaweed extract that can replace the plastic water bottle. It is cheaper to produce than plastic and can encapsulate any beverage including water, soft drinks, and spirits. It's not available yet and they need to overcome a couple of negatives...1) it only provides a single gulp of water, as opposed to a bottle, and 2) it's not durable enough to throw around in a purse or car, but it's still a creative idea developed by three design students in London.

Click on the image for a 2 minute video to learn more.

King Cobra Gets Thirsty Too

/This particular Cobra made its way into a village during a drought, and was lucky enough to find a very brave soul


Right From A Seinfeld Episode

There was a Seinfeld episode where Kramer and Newman filled a mail truck full of empty cans and bottles. There plan....drive to Michigan to take advantage of the state's 10-cent deposit return.

Well, here's a scheme that landed two in jail. В Police have arrested and charged two drivers carrying tons of recyclable containers allegedly being smuggled into the state to take advantage of the California Redemption Value. Law enforcement found bags containing 14,695 pounds of cans and bottles.

Had the containers been redeemed, they stood to make nearly $20,000. Instead, they are facing three years for felony recycling fraud, attempted grand theft, filing a false or forged document, and conspiracy... Not a good idea!

/


 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

The word “SPA” is short for 'sanitas per aqua' in Latin, or “health through water” in English.

Artesian Water/Artesian Well Water is water drawn from a confined aquifer where water under pressure rises above the water table.

A carrot is 90 percent water.

There are 55,000 chemical "dump" holes across the United States, according to the EPA, that can leak contaminants into the water supplies in those areas.

The first federally protected area in the nation's history is Hot Springs National Park. Thermal waters reach an amazing 143В° F.

 
 
4/1/2017 6:10 AM By Aqua Maestro 2017,
 

Jana 
Scientists have confirmed thatВ Jana natural artesian water began its long journey from the surface to a depth of 2700 feet well over 3,000 years ago.  Jana Water is bottled at the source at an underground depth of 2700 feet in the picturesque Croatian village of Saint Jana. Croatia, a country known for its water, has the largest supply of drinking water in all of Europe. Croatia has more than 1000 islands, situated along the coast of the Adriatic Sea, many lakes surrounded with lush forests, and many more hidden natural treasures.  


Jana 's well, is one of the deepest in Europe.  Jana  Water's purity and freshness is a result of the slow and natural filtering process, through a vast aquifer of layered mineral rock. It is additionally protected by a layer of granite above the well basin. During this long natural journey,  Jana natural artesian water is enriched with minerals, in particular calcium and magnesium.  Jana water also contains silica, which promotes healthy cartilage, skin, hair and nails. The water has the perfect pH level of 7.4 - the same pH as your body which yields better cell absorption and flushing of toxic waste.  

Jana natural artesian water boasts an exceptional stable mineral composition that is regularly monitored throughout the year. This guaranteesВ Jana Water's smooth taste and its appealing freshness and silky texture. Daily quality checks are also performed to ensure that the water in the bottle is exactly as nature intended.  

The essence ofВ Jana Water's pureness lies in the fact that nothing comes between you andВ Jana. The latest state-of-the-art aseptic bottling technology enables water to be pumped directly into the bottle, without any contact with the outside world. Therefore, the unique properties of this extraordinary water are delivered to you untouched, just as nature intended.

Speaking of Jana ...."One of our trucks in Los Angeles" В 

 

 

Water In The News

Water Summit And Tasting Competition

The 5th Fine Water Summit, will be held in conjunction with the Water Tasting Competition at Water Expo 2017. The summit and competition will be in Guangzhou, China, June 14 – 15, 2017. The Judges have been picked. Let the competition begin.  



Danone and NestlГ© Waters Launch NaturALL Bottle Alliance

Danone and NestlГ© Waters, the world’s two largest bottled water companies, have joined forces with Origin Materials, a startup based in California, to form the NaturALL Bottle Alliance. Together, the three partners aim to develop and launch at commercial scale a PET plastic bottle made from bio-based material, i.e. 100% sustainable and renewable resources.  


We Knew It Was Coming

It's official, Americans are drinking more bottled water than soda. Bottled water consumption in the United States reached 39.3 gallons per capita last year, while carbonated soft drinks slipped to 38.5 gallons, according to a recent report by Beverage Marketing Corp.


Bottled Water By The Numbers


Asia extends lead over North America/

Berkeley Springs International Water Tasting

The award-winning 27th annual Berkeley Springs International Water Tasting, held in the historic spa town ofВ Berkeley Springs, West Virginia welcomed more than one hundred waters from across the country and around the globe. The results are in, categories including municipal waters, bottled waters, still and sparkling, and packaging design, all compete for the coveted title of winner in their respective categories. For a complete list, click here>

/

Brands In The News


/SvalbarГ°i Polar Iceberg Water
Melted Polar Icebergs, gathered at the northern most inhabited island in the world. The term medieval Scandinavian sailors used to describe the ice-covered lands at the top of the world. SvalbarГ°i
is harvested, melted, and bottled in the Arctic outpost of Longyearbyen. No nitrates or pollutants, the ultra low-minerality makes for a light mouthfeel, with a slight bite and sweetness.   An interesting fact, there are more Polar bears than there are residents in Lonyearbyen.


In The Learning Corner

Signs You're Not Getting Enough Water

  1. Fatigue an early sign of dehydration drinking water can boost energy levels
  2. Gaining weight water helps control the appetite reduces calorie intake
  3. Joint pain cartilage and spinal discs made up of about 80% water water lubricates the joints keeps bones from grinding against each other
  4. Immune system is weak allows body to flush out toxins hydration helps prevent coughs, colds and flu
  5. Dry Skin hydration improves dry and wrinkled skin
    helps prevent breakouts
 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
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SvalbarГ°i
For the discriminating water connoisseur. Melted Polar Icebergs, gathered at the northern most inhabited island in the world. SvalbarГ°i will be arriving soon!

Groundwater can take a human lifetime just to traverse a mile.  

Italy is among the leading producers of mineral water in the world with over 600 brands on the market.

Americans use five times the amount of water that Europeans use.  

There are over 54,000 community public water systems in the USA

It costs over $3.5 Billion dollars to operate those water systems.

 
 
3/1/2017 5:10 AM By Aqua Maestro 2017,
 

FIJI Water 
The island nation ofВ FIJIВ is a cluster of green islands in a remote area of the Pacific. Far from pollution. Far from acid rain. Far from industrial waste. In fact, the very name “FIJI” has become an icon of beauty, nature, simplicity, and remoteness – and when it comes to drinking water, “remoteness” may be a blessing.  

FIJI Water 
is drawn from an artesian aquifer that lies hundreds of feet below the edges of a primitive rainforest.  FIJI Water comes from a single place: the remote Yaqara Valley of Viti Levu (one of Fiji two principal islands).  В 

It begins as rain falling on the tropical island of Viti Levu’s luxurious north coast. From there it filters down through layer after layer of ancient volcanic rock, cleansed of impurities and contaminants at every stratum. At the same time, this natural filtration process is adding beneficial minerals such as silica, calcium, and magnesium to the water, which contribute to its distinctly soft, smooth Mouthfeels (a professional tasters term that refers to a liquids taste and texture).
В 
At the Acqua FIJI Water spa complex in FIJI Water , Italy, in the province of Frosinone, south of Rome.  

FIJI Water'sВ В state-of-the-art bottling facility was designed to protect the purity of the water at every step of the production process, and as part of that strict commitment to quality, no human hands are allowed to touch it. In fact, the facility was built directly on top of theВ FIJI Water aquifer, where a completely sealed delivery system draws the water up from the protected chamber and places it directly into the iconic square bottles, which are made from the highest-grade terephthalate (PET) plastic resin.

Until you unscrew the cap,  FIJI Waternever meets the compromised air of the 21st century nor is it touched by another human being.  

As mentioned in last month's edition, Fiji is rolling out a new slimmer design for all of its bottles.

 

Water In The News

Water Summit And Tasting Competition

The 5th Fine Water Summit 2017, will be held in conjunction with the Water Tasting Competition at Water Expo 2017. The summit and competition will be in Guangzhou, China, June 14 – 15, 2017.

South Beach Wine And Food Festival

It happens every year about this time. Can you picture a better place to have a festival?



US To Pay Billions To Marines


/Veterans who were exposed to contaminated drinking water while assigned to Camp Lejeune in North Carolina may now be able to receive a portion of government disability benefits totaling more than $2 billion. Veterans stationed at the Marine base for at least 30 cumulative days between Aug. 1, 1953, and Dec. 31, 1987.  The Marine Corps has said the contamination was unintentional, occurring when federal law didn’t limit toxins in drinking water, however will still provide benefits to those who may have developed one of a number of disease's.

Brands In The News


/Voss Water Expands Into Retail
It's not really a new concept, and Voss didn't just begin this expansion, but looking where they have come from, and where they are going, it's been a successful ride. The founders of Voss began as a super premium brand available in only high end, on-premise, locations. They built a brand and a demand for the iconic cylindrical bottle. Their forging into the retail space has not tarnished the image. Since new leadership has taken over, seven years ago, "....Voss has sustained 28 consecutive quarters of double digit growth...." per Jack Belsito, CEO. This month Voss graces the cover of Beverage Industry Magazine. It's a lengthy article describing the details of their journey. If you would like to read it: click here >

How Is Your Cup of Coffee?

/Taza Agua Volcanic Spring Water from Costa Rica has a new approach. They have concluded the way coffee and tea taste has less to do with the beans or tea leaves, and more to do with the type of water being used. The water sourced in the Juan Castro Blanco region of Costa Rica, consistently ranks as some of the cleanest drinking water in the world. Taza Agua has now partnered with K-Cup and even redesigned their bottle to hold one. It is the world's first bottled water exclusively for brewing coffee, tea, and hot chocolate.

Blossom Water...Beginning To Bloom

/From the garden to the market shelf. What began as an idea 6 years ago, is now taking root. Blossom water takes floral essence flavors like rose, jasmine, lilac and geranium and combines them with a base fruit flavor like pomegranate, plum, lemon and grapefruit. A touch of sweetness with only 45 calories.

In The Learning Corner

Can bottled water lead to tooth decay?
A recent article published by Bridge Creek Dental, in Billings Montana, has stated that drinking bottled water can lead to tooth decay. The premise is based on many bottled waters are acidic, which in turn can lead to the breakdown of the tooth enamel.

It is estimated that Americans drink up to 8.4 billion gallons of bottled water every year. It's a great alternative to soda since it contains no sugar or calories.

Also:
в–Є It provides a convenient way to hydrate on the go.
в–Є Most people consider it safer than tap water.
в–Є Some people prefer the taste compared to other beverages.

Recent studies have shown that some popular brands of bottled water areВ predominantly acidicВ with aВ pH as low as 4.0. A pH of 7 is considered neutral. Anything with a pH above that is considered alkaline and those below it are considered acidic.
The constant exposure to the acidic water throughout the day, can in turn corrode or break down your tooth enamel, making you more susceptible to cavities and tooth decay.

The acidity is caused by the extreme filtration and oxidation processes bottling companies employ to treat water before bottling it. Fine Waters are not treated in this manner, however pH may vary naturally as a result of the mineral content in the water.

On The Lighter Side

It looks like Vodka, but if you're not sure....

/

 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
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San Benedetto
400ml Plastic Bottle

Water freezes at zero degrees Celsius.

Water vaporizes at a hundred degrees Celsius.

Water is the only substance that is found naturally on earth in three forms: liquid, gas, solid.

If water changes phase its physical appearance changes due to parting of water molecules. In the solid phase the water molecules are close together and in the gaseous phase they are the furthest apart.

Frozen water is 9% lighter than water, which is why ice floats on water.

 

Brad Pitt
 

Dwayne Johnson
(provided by Aqua Maestro)
 

Jay Z
 

Justin Timberlake
Jessica Biel
 

Gerard Butler
 

Celine Dion
 

Kim Kardashian
 

Hilary Duff
 

Orlando Bloom
 

Sandra Bullock
 
 
 
2/1/2017 5:10 AM By Aqua Maestro 2017,
 

Fiuggi
In the hills just south of Rome, lies the small medieval town of Fiuggi The obscure conglomerate of stone buildings gained renown as early as the 1300s, when Pope Boniface VIII claimed his kidney stones had been healed by the mineral waters that gushed forth from the nearby Fiuggi spring. Two centuries later they relieved Michelangelo of what he called "the only kind of stone I couldn't love." Soon the miraculous acqua di Fiuggi was being sent in bottles to all of Europe's royalty.




Fiuggi
 water gushes out from two thermal baths and one of these: the Boniface VIII Spring is where Italians go to “take the water”. The fountains from which healing spring water is obtained are set within a large park. Locals and tourists alike used the surroundings as a meeting place for centuries to chat and discuss the news as they sip from the spring. 

Fiuggi water is a natural, oligomineral water that pervades tufaceous (calcareous and siliceous rock deposits) hollows beneath the spas of Fiuggi. The scientific effect is a filtering action that purifies and reduces mineralization in the water, while creating a potent diuretic chemistry. Fiuggi is prescribed in Italy for expulsion of kidney stones, and supposedly inhibits their formation; it is also prescribed during preparation urinary calculosis procedures and post-op treatment. In all, there's little question that Fiuggi is beneficial for the kidneys and urinary tract, and it is also effective against uric acid in general, which is the basis of gout and uratic arthropathies. The water has a very acidic pH of 6.8 and a very low TDS of 122. Fiuggi was the official water of JUBILEE 2000, and it is rumored to be the choice at the Vatican.
   

At theAcqua Fiuggi spa complex in Fiuggi, Italy, in the province of Frosinone, south of Rome. 

A documentary aired on CNN about Fiuggi water, two years ago. The water which claims to help heal Kidney stones, has newer publications backing those claims. Sales at Aqua Maestro quadrupled for the ensuing two weeks following the airing. Now two years later, sales continue to remain high. You can watch the video and hear the description for yourself.    
 
Water In The News

The Everything Guide To Bottled Water

At least, that is the name of a recent article published in New York Magazine (nymag.com). Six staff writers took on the project of looking into the continued success of bottled water. Since bottled water is expected to outsell soft drinks this year, what is it that is propelling this market? They broke it down into categories, such as; pH adjusted, natural sparkling waters, passed through rock, boxed, and cheaper waters.

The article continued with bottled versus tap...and environmental issues. Topics we could discuss at length but choose to sit them out. Then an interesting section, "Ask a Water Sommelier," and that would be Martin Riese who we have discussed numerous times. It's a noteworthy read, and you can find it here >

Plant-based Water Sales Increasing

/

The trend for healthy hydration is driving the sales in plant-based water. Birch Water seems to be the favorite in Europe, while Maple water is more common in North America. Coconut water is a favorite globally. Sales have reached $2.7 billion in 2016 and expected to double to $5.4 billion by 2020.

Some of the common options include; Bamboo water, Maple water, Birch Water, Cactus Water, and Coconut Water.


Brands In The News


/Another New Look For Fiji

FIJI Water is rolling out a new look for its bottles with a slim, sleek new design. When Fiji received complaints their 500ml bottle didn't fit in many car drink holders, they made a new bottle slimmer and sleeker. They are now extending that design to the entire line. The new design will be available beginning this quarter, 2017.

Pepsi Introduces A New Water

/PepsiCo has announced that it will launch LIFEWTR, a premium bottled water, in February. Look for it in the Super Bowl commercials. The water is described as a "purified water, pH balanced with electrolytes added for taste." Sounds, (and looks) vaguely like an “intelligent” brand, (Coca Cola’s own...Smartwater). Aqua Maestro, again, will bring you the news, but we do not promote the brands. Our definition of a premium water precludes "purified" waters. The label design will serve as a platform for new artists, and will change several times a year. It will be available in 700ml and 1L sizes.

C-FORCE Water

/
The C stands for Chuck, as in Chuck Norris. He and his wife, Gena have entered the water business by accident, (or by an act of God, as Gena likes to say). While drilling wells on their ranch, an artesian natural spring was hit, and out came thousands of gallons of water, pure and untouched. The CFORCE water comes from a sustainable, natural aquifer deep under Chuck Norris’ Lone Wolf Ranch in Navasota, TX. A portion of CFORCE sales benefit environmental initiatives and KICKSTART KIDS—a charity that empowers at-risk youth, which was founded by Chuck.

Believe It Or Not

Ford Has A New Idea

/As opposed to “Ford has a better idea” which true car enthusiasts will remember was their slogan in the late 60’s. (OK, maybe you just need to be old). How about a never ending source of water at your finger tips…

"Leather interior, power windows, turbo charged engine, and oh yeah...a water fountain please." Ford has created a way to extract water from your air conditioning, and add it to your center console. The question remains...is this considered Fine Water?

Seen Somewhere

Sasha Obama at the Setai Miami with a bucket of Iskildle

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A New Neat Water Bottle

Showing what's new, a project just completed through kickstarter, this water bottle has just begun shipping. We're not suggesting you fill it with tap water, you'll use "Fine Water", right?

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We don't like seeing this...

Those are water bottles you see scattered along the roadway. This accident occurred near Lafayette, Indiana. The driver of the over-turned truck fell asleep approaching the bridge. The truck jack-knifed while trying to avoid hitting the side. The added unfortunate part is that the tanker was right behind him, and split the truck in two creating a fire in the process. Both drivers escaped unharmed.

/

 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
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The famous green bottle, is now available in 8.5 oz. (250 ml) cans. Perrier, has always enjoyed the perception of prestige and privilege.  

According to the New York City Department of Environmental Protection, about 9 million people use over 1 billion gallons of drinking water every day in the Big Apple.

One gallon (Four liters) of gasoline can contaminate approximately 750,000 gallons (2.8 million liters) of water.

Water leaves the stomach five minutes after consumption.

If you have running water, consider yourself lucky, a quarter of the world's population is without safe drinking water.

Over 90% of the world's supply of fresh water is located in Antarctica.

 
 
1/1/2017 5:10 AM By Aqua Maestro fiuggi, 2017,
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