Water In The News
Fine Water Summit, Stockholm 2019
The 6th Fine Water Summit will be held in Stockholm, Sweden on April 25 and 26th 2019.
A primary focus will be the Future Trends of the Fine Water Category. The Summit follows two days of the Taste and Design Awards held April 23 and 24th.
Carbonated Water Making Headlines Again
The industry is up to $2.2 Billion a year and still growing. Seltzer, club soda, and sparkling water are up double digits as more Americans turn away from soda and other sugary drinks. Variations in intensity (size of the bubble) as well as hints of flavors are adding to the category growth.
2019 Berkeley Springs International Water Tasting
The 29th annual Berkeley Springs International Water Tasting will be held February 21-14, 2019, in Berkeley Springs, West Virginia. The annual event will bring in over 100 waters from across the country and the globe. Bottled Waters, both still and sparkling will be judged in categories including taste and design. We understand Svalbardi will be entering as well. Keep posted for the results.
IBWA President Joe Doss TO Be Honored
The International Bottled Water Association (IBWA) issued a press release that President Joe Doss will be presented the prestigious Lifetime Achievement Award during the Berkeley Springs Water Tasting Competition. Congratulations to Joe!
Brands In The News
The Race To Eliminate Plastic
Nestle Waters, on January 17, 2019, announced it will increase the recycled PET contents in its bottles to 35% by 2025 globally and 50% in the US.
Evian, a day later on January 18, 2019, announced it will produce all of its bottles from recycled plastic, reaching 100%, by 2025.
Iskilde is in the process of converting to a new PLA bottle, 100% plant based and 100% biodegradable and compostable. (Available March 2019).
Coca Cola announced new plant bottle for Dasani, made from 30% plants and recycled plastic.
Pepsi Cola is striving to have 100% of their packaging recyclable, compostable or biodegradable by 2025.
Highland Spring has permanently added a 500ml size 100% rPet bottle to its line-up. Highland hopes to have all of their bottles using at least 50% rPet by 2022.
Is This A New Way To Sell Water?
Are we selling water, or alcohol here? Spiked Still Water! Okay, well isn’t beer “still” water with barley and hops? Or perhaps soda, “still” water with sugar and flavoring, and maybe some carbonation? Or perhaps, vodka, primarily ethanol and “still” water. This goes to show just how much marketing can do for a product. It also shows just how gullible the consumer may be? Pura Still contains 4.5% alcohol by volume…we’ll call it a “flat beer”.
What's In A Name?
Or should we ask, What’s in the water?
|FAT WATER||OR||FAT FREE?|
In The Learning Corner
Do You Know What This Is?
It’s teaching us about physics and gravity. This picture shows not only a water drop but also an air bubble inside of the water drop. This picture comes from NASA, and was taken in space, and of course, zero gravity. According to the laws of physics (in space), both droplets form spheres, which is a shape having the least amount of surface area. On Earth, gravity would distort the shape, and the air bubble, lighter than water, would race upward to burst through the surface of the droplet.
In space, the air bubble doesn't rise because it is no lighter than the water around it—there's no buoyancy. The droplet doesn't fall from the leaf because there's no force to pull it off. It's stuck there by molecular adhesion.
Question To Ponder
If Con is the opposite of Pro, is Congress the opposite of Progress?