The product is as unique as the story of its conception: in 2013, Norwegian-American Jamal Qureshi collected meltwater as a gift for his wife while travelling in the Norwegian island territory of Svalbard – one of Europe’s last great wildernesses.
The pure water would make for a delicious cup of tea, he thought. Four years later, and the whimsical, selfless thought has transformed into an epicurean product, which is redefining the very notion of pure drinking water.
With approval from the Governor of Svalbard, Mr. Qureshi charters an icebreaker – the Ulla Rinman - and seeks out the purest of icebergs in Kongsfjorden, just 1,000km from the North Pole at 79° north.
As fresh as the day it fell as snow up to 4,000 years previously, 15 tonnes of ice is gathered by the Svalbarði crew. The ice is then gently melted in a specially constructed machine and bottled by hand, capturing the best drinking water in its cleanest form.
In order to retain the water’s natural composition and premium taste, no chemistry-altering filters are used, only micron filters and UV light to adhere to international standards. Each expedition yields 13,000 bottles of pure drinking water; each batch is therefore a limited edition.
Price per bottle
Club Price per bottle
1 Glass Screw Top Bottles/Case