The Fountainhead - 2017
 
Aqua Maestro is proud to be the exclusive online distributor of the 2017 evian Limited Edition Bottle By: CHIARAFERRAGNI
 

Iskilde
A Rare Find. A Welcome Gift of Nature. It was discovered just over 10 years ago, but God only knows how old Iskilde is. Some geologists believe it dates back to the Ice Age. One thing we do know, it is sensational!

Iskilde means “cold spring” in Danish and, yes, the water is truly cold as it comes out of the ground. But what stuns your palate on your very first taste is its wonderful silky texture and its subtle sweet taste - similar to a glacial water - only with much more body.

These rare qualities are due to the fact that Iskilde is filtered through billions of mineral particles before it is harvested. As it sieves through these layers of mineral matter it is exposed to a huge surface compared to waters that simply penetrate rock through a crevasse. In the process, Iskilde is exposed to many different types of rock, instead of just one variety. During this process the water absorbs a wide range of minerals, many of them rare in nature. It is these many different tastes, balancing each other out, that gives Iskilde its rare sweetness. This is also the reason why the water has more body than glacial waters, which it resembles at first impression.

Another distinguishing characteristic of Iskilde is its extreme purity, with not a trace of human activity to be found. This was no easy feat to achieve according to Jan Bender, the man behind the miracle of Iskilde. “My goal was to transport the experience of drinking Iskilde right at the source, to wherever one decides to open a bottle, explained Mr. Bender. We had to simulate the influence air has on Iskilde's soft and silky texture as it comes from the ground. The only gas we could find that didn’t change the taste, while still restoring the life and silkiness of the water at the spring, was pure oxygen. All this had to be done without introducing a single germ to a single bottle of Iskilde. Even a single germ, is one too many. As a result of the high level of oxygen, very often when a bottle is opened, the water will even take on a milky appearance, which is millions of tiny bubbles of oxygen, which will then float to the surface. The result is a pure silky texture which mimics the experience as if taken directly from the source.

The creation of Iskilde's packaging was made the responsibility of renowned Danish designer, Jesper Mathiesen. The design goal was a bottle as elegant as it is functional. It was very important to maintain focus on the contents, the water, rather than the packaging, explains Bender. Iskilde, pictured here, has taken it’s place among European mineral waters ever since.

Water In The News

Bottled Water Continues To Grow
The recent report; Bottled Spring Water Market 2021 by Absolute Reports indicates this sector will continue to grow at a CAGR (compound annual growth rate) of 7.31 % through the years 2017-2021.
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Maintaining Number 1
In 2016, bottled water overtook the CSD’s (Carbonated Soft Drinks), as the most consumed beverage by volume. Numerous reports from Euromonitor International, Beverage Marketing Corp, Mintel and Nielsen’s all confirm, bottled water is continuing its dominance. Sales are thriving on its healthy, natural and better-for-you attributes. Sparkling, import and premium waters are driving the growth, with sparkling leading with a double-digit growth. Enhanced waters are a close second with an 8% growth rate. In the last year, water sales have reached a new high of $12.7 billion.

Thousands In Puerto Rico Still Without Water
Seven weeks after Hurricane Maria, 20% of the Island is still without running water. Finding bottled water can be a challenge, and the price for that water which is available, has gone up, making it another challenge for the poor. Disease and sickness have spread and even the chore of washing clothes is no longer a simple task. FEMA and other Government agencies are doing what they can and still recommend anyone getting water, must boil it before using.

BP’s North Shore Rig Cannot Drink The Water
It’s happening everywhere, and the North Sea Magnus oil platform is no exception. It seems diesel fuel has contaminated the water supply. BP has supplied bottled water for drinking, cooking and brushing your teeth, however claim it’s still safe to shower in. Hmmm…we’re not quite onboard with that decision.

Brands In The News

New In The Marketplace

Brands are still striving to find their niche. Now, hydrogen enhanced HTWO, a purified water which is enhanced with hydrogen gas. HTWO boasts improved endurance, reduction of lactic acid and fatigue and antioxidants.

New, Almost In The Marketplace
Now, this may be a very useful idea. A new bottle cap, which comes with its own bottle of water, may soon become available. The cap will fit most standard plastic bottles. The idea is still in a fundraising mode, and not available just yet, but it’s not far away. With a twist of the top, it becomes a mister, another twist and the cap comes off for drinking. A great idea. (Another, why didn’t I think of that?)



Question To Ponder
Why, do drugstores make the sick walk all the way to the back of the store to get their prescriptions….while healthy people can buy cigarettes at the front?

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All new….
Evian
330ml Sport Cap just for kids!

Over 42,000 gallons of water are needed to grow and prepare the food for a typical Thanksgiving dinner for eight in the United States! This is enough water to fill a 30’ by 50’ swimming pool.

In 1583 the first bottled water was exported only to King Henri II of France.

The elephant can smell water up to 3 miles away.

A dogs' nose is so sensitive that it can tell the difference between a tub of water and a tub of water with a teaspoon of salt in it.

Each day the sun evaporates 1,000,000,000,000 (a trillion) tons of water.