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San BenedettoВ 
San Benedetto mineral Water comes from glaciers in the Dolomites, part of the Italian Alps in North Eastern Italy. After flowing a great distance underground, the water, which was tapped at the surface in ancient times, is now drawn from 1,000 feet below, in an underground basin in the Veneto Plain. This ensures that all its original features are unchanged, and the natural balance of minerals and trace elements that is essential to our well-being remains uncontaminated.

San Benedetto  was arguably the original favorite of the Republic of Venice, in vogue with aristocratic Venetian families during the Renaissance. It became known as theВ San Benedetto Health Water," and was consumed and appreciated for its curative qualities. Without question,  San Benedetto is an elite, low-mineral delicacy that carries a 30 milligram per liter punch of Magnesium. TheВ San Benedetto bottle is attractive, and is available in both still and sparkling versions.

San Benedetto, one of Italy's Finest (and by the way, there are over 600 of them) has based its own growth on technological innovation. Today it has one of the largest bottling plants in the world.  


 

Water In The News

Water Summit And Tasting Competition


Aqua Maestro recently attended, and presented, at the Fine Water Summit in Guangzhou, China. Pictured below are some of the world’s foremost water sommeliers, representing the US, China, Korea, the UK, and Macau.


In collaboration with the 2017 WaterExpo Guangzhou, the 2nd International Fine Water Tasting competition was also held.



We have included the GOLD winners, but for a full list, go to “Finewaters” site. Click here to view the winners.

STILL

Super Low Minerality

Gold: Lofoten
Beloka

Low Minerality
Gold: Fine Nordic Raw Sand

Medium Minerality
Gold: Krystal, Primal

Exotic Sources
(Deepsea, fruit, …)
Gold: Deeps
  SPARKLING

Added Carbonation
Gold: American Summits

Natural Carbonation
Gold: ROI

Trouble At The US Open
The second major of the golf season, the US Open, at Erin Hills in Wisconsin, has brought attention to why bottled water may be important. Bacteria E. Coli was discovered in a drinking fountain near the 12th hole, opening day.  The Washington Ozaukee Public Health Department discovered the E. coli in a sample of water taken at a hydration station. It is presumed that the E. coli originated from a contaminated well connected to the station, which was immediately closed. In response, the U.S. Golf Association had agreed to supply complimentary bottled water at all drinking stations for the duration of the tournament.


Brands In The News


Millennial’s Choose Favorite Water
A survey completed by media company Condé Nast and Financial guru Goldman Sachs have concluded that San Pellegrino mineral water is included in their “Love List” among 7555 US consumers and millennial food enthusiasts. Three broad trends emerged in their study; Millennials want healthy snacks, price quality and brand are paramount, and they are one-stop shoppers. (We did notice a direct relationship to advertising…for example, the top ten food retailers include Wal-Mart, Costco, Trader Joe’s, Whole Foods, Target, Kroger, Safeway, Aldi, Sam’s Club and Amazon.


NestlГ© Waters expands Perrier Line
NestlГ© Waters is adding two varieties to the Perrier Flavors line. The new lemon and green apple offerings will not include sugar and boast just two calories each.


Believe It Or Not

Chocolate Without Milk?

/Peter Svenningsen, an award-winning chocolatier from Denmark, was also present at the Fine Water Summit in Guangzhou. He has mastered the art of using water instead of milk in his chocolates. His philosophy is all about ingredients….the quality of the cacao, the berries or any ingredient he may choose to add. Now comes the water…he has used Iskilde water in his recipes, and only recently tried other brands such as ROI, or Svalbardi. In a mini chocolate tasting, as pictured, you could taste the difference between the three brands of water used.

The Secret To Shiny Hair?

Mineral water: Rinsing your hair in bottled spring water is the celeb secret for glossy locks. But can it really be worth it?
Apparently, the trick is to wash your hair with shampoo as normal, then rinse it with bottled water for two weeks. Celebrities including Kim Basinger and Demi Moore are rumored to have been doing this for ages. Trichologist Dr. Bessam Farjo, who has conducted intensive research into hair and scalp health, confirms that washing your hair in bottled water can improve its overall health. Who knew!

On A Hot Day….How Refreshing?
(as seen in the Hong Kong Airport)

/


/Two Spoiled Dogs

Those are bottles of Hildon water sitting there, used to quench their thirst.







From Our Instagram Account
#aqua_maestro

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See More on Instagram >

 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
 

New size in stock… 700ml, designed for on the go, and to fit in your car. Give us a call ... 954-735-4040

Waterfalls don't freeze completely because of the tremendous volume of water that never stops flowing.  

Water polo has been part of the Summer Olympics program since the second games, in 1900.

1 out of 10 American adults say they do not drink any water daily.

Heating water is the second largest energy user in the home.

More than 79,000 tons of chlorine are used per year, in the United States and Canada, to treat water.

 
 

New layer...
6/1/2017 6:10 AM By Aqua Maestro 2017,
 
 

Borsec 
Borsec is situated in the Eastern Carpathian Mountains of Transylvania, and is one of the most renowned curative spas in the subalpine, windless, peat-rich county of Harghita, Romania. It is listed in the country's register of historical monuments. Bottling ofВ Borsec commenced over two hundred years ago, and since modernization in 1992, the facility outputs two million liters per month of its legendary "Regina Apelor Minerale SAВ Borsec " (Mineral Water QueenВ Borsec ).

The curative properties of the water were already known in the 1600s, and for centuries it was transported by carts in wooden casks to be served in the Royal Court in Vienna. It was Emperor Franz Josef who dubbedВ Borsecthe "Queen of Mineral Waters." The pH, although slightly acidic, is near enough to neutral to distinguishВ Borsec from other naturally carbonated waters whose carbonic acid origin tends to create much lower final pH levels in the harvested water. The Calcium is high at 310 milligrams per liter. Magnesium and Bicarbonate - are robust at 97 and 1,800 milligrams respectively. However, the Sodium level is very low for a high mineral water at only 53 milligrams per liter. Traditionally,  Borsec has been helpful for circulatory disease, anaemia, disease of the endocrine glands, nervous disease, rickets, renal disease, diabetes, and even for obesity. It's most popular use today is as a super-healthy drinking water.  Borsec was awarded a GOLD medal at 2004 Berkely Springs, WV USA International Water Tasting event, for carbonated waters.  


 

Water In The News

Water Summit And Tasting Competition


The 5th Fine Water Summit will be held in conjunction with the Water Tasting Competition at Water Expo 2017. The summit and competition will be in Guangzhou, China, June 14 – 17, 2017. В Aqua Maestro, a founding member of the society, will be attending. We will be unveiling a new website and program designed to feature water of brands that are longing to open into the US market. Fine Water Society members are excited about this plan which will be shared at the Fine Water Summit in Guangzhou 2017.  

Global Bottled Water by Volume

Projected share of global bottled water volume by region, 2011 - 2021(P)



Brands In The News


Voss Adds Third New Flavor
/“Sparkling water is currently one of the fastest growing categories in beverages, with flavored sparkling growing even more quickly, as consumers look for healthier alternatives to sweetened, caloric drinks,” according to Ken Gilbert, CMO of VOSS Water of Norway.

Voss recently added "Lime Mint" to their other two flavors, "Lemon Cucumber and Tangerine Lemongrass"


Is This The Next Evian or Fiji?
/CEO Nicholas Reichenbach thinks so. This is a naturally alkaline spring water from Blue Lake Springs, Ontario Canada. It comes packaged in Tetra Pak, and has taken Canada by storm. Reichenbach thinks he can duplicate his growth in the US. Look out Evian.


In The Learning Corner

Remedies For Treating Swollen Feet
/
Tonic water contains a natural anti-inflammatory called quinine, so if you soak your feet in water that’s cold or room temperature, you can get the relief you need—plus a satisfying tingling sensation!

/Simply drink a glass of water! Your body might be trying to retain water, since it doesn’t have enough. Hydrating yourself with eight to 10 glasses a day helps release toxins from your body and prevent swelling.

/You may not have enough magnesium in your diet, which helps your blood circulation. Try eating moreВ fish, seeds, avocados, and leafy green vegetables, or take a 200 mg magnesium tablet twice a day.... OR...you can drink a liter of Mivela and get 330 mgs of magnesium, and get hydrated at the same time.


From Our Instagram Account
#aqua_maestro

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See More on Instagram >


 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

There are approximately 1 million miles of water pipeline that span the US and Canada, enough to circle the earth 40 times.

More than 13 million households use private wells for their water supply.

One gallon of water weighs 8.34 pounds (3.78 kgs)

On average, a drop of water which finds its way into Lake Superior from runoff or rainfall takes more than two centuries to travel through the Great Lakes system and along the St. Lawrence River to the ocean.

Ancient Egyptians treated water by siphoning water out of the top of huge jars after allowing the muddy water from the Nile River to settle.

 
 
5/1/2017 6:10 AM By Aqua Maestro 2017,
 
 

SVALBARÐI 
Svalbardi - the term medieval Scandinavian sailors used to describe the ice-covered lands at the top of the world. SvalbarГ°i is an award winning ultra-low mineral, still, Arctic iceberg water. The concept was  derived only a few years ago, but the ice came as fallen snow as far back as 4000 years earlier. Melted icebergs, calved freshly from the fjords around Svalbard, just 600 miles from the North Pole, provide the source for SVALBARÐI pure water.


The ice is harvested, then melted in a specially constructed machine and bottled by hand, capturing the drinking water in its cleanest form. This is all accomplished in the Arctic outpost of Longyearbyen, where the polar bears outnumber the humans in this extreme remote region. In an effort to retain the water’s natural composition and premium taste, no chemistry-altering filters are used, only micron filters and UV light to adhere to international standards. Each expedition yields 13,000 bottles of pure drinking water; each batch is therefore a limited edition. Iceberg waters are some of the rarest in the world due to the difficulty of gathering this arctic water.


 

Water In The News

Water Summit And Tasting Competition


The 5th Fine Water Summit will be held in conjunction with the Water Tasting Competition at Water Expo 2017. The summit and competition will be in Guangzhou, China, June 14 – 17, 2017.  Aqua Maestro, a founding member of the society, will be attending. We will be unveiling a new website and program designed to feature water of brands that are longing to open into the US market. Fine Water Society members are excited about this plan which will be shared at the Fine Water Summit in Guangzhou 2017.

Coconut Water vs. Plant Water

The graph below depicts the surge into the water market, by both Coconut and Plant Water, followed by a decline in the rate of growth. The rate of growth is not necesarily an indication of declining interest as sales have been spread out among greater competition.



The following graph depicts that market share Plant Water has taken as compared to Coconut water. In 2020, Plant water is expected to reach only 8.1% market share, as compared to 91.9% of the combined share, these two waters see.



The Growth Of The Sparkling Market



Brands In The News


Flow Water...
Hoping For Success In The US


/It's a success in Canada...but still, a long way to go. Partnering with Tetra Pak, Flow Water has only been around two years, but has seen remarkable growth in their native land. The water sourced from Blue Lake Springs in Ontario, has now set their sights on the US.  


In The Learning Corner

A Lemon Slice With Your Mineral Water
If you order a mineral water in the restaurant, cafГ© or bar, you will often get a glass that is decorated with half a lemon slice.  Do you know there was a reason for this ritual?В Armin SchГ¶nenberger , a water sommelier in Germany, answered this question.

"The ritual originated in the Mediterranean basin .... in the warm and humid Mediterranean climate, the bottle corks, which served as bottle caps, began to rust and deteriorate.  As the residue stuck to the edge of the bottle, people used a lemon slice to clean the edge....they then threw the lemon slice into the glass. which in today's hygienic world, might not be acceptable... "

The lemon slice today, no longer has any real function other than appealing to the sense of somehow being fresher.


Believe It Or Not

Ooho Ball....An Update

/We previously mentioned this idea over a year ago, but it may be time for an update.

If you don't remember, this is a biodegradable pouch, made from a seaweed extract that can replace the plastic water bottle. It is cheaper to produce than plastic and can encapsulate any beverage including water, soft drinks, and spirits. It's not available yet and they need to overcome a couple of negatives...1) it only provides a single gulp of water, as opposed to a bottle, and 2) it's not durable enough to throw around in a purse or car, but it's still a creative idea developed by three design students in London.

Click on the image for a 2 minute video to learn more.

King Cobra Gets Thirsty Too

/This particular Cobra made its way into a village during a drought, and was lucky enough to find a very brave soul


Right From A Seinfeld Episode

There was a Seinfeld episode where Kramer and Newman filled a mail truck full of empty cans and bottles. There plan....drive to Michigan to take advantage of the state's 10-cent deposit return.

Well, here's a scheme that landed two in jail. В Police have arrested and charged two drivers carrying tons of recyclable containers allegedly being smuggled into the state to take advantage of the California Redemption Value. Law enforcement found bags containing 14,695 pounds of cans and bottles.

Had the containers been redeemed, they stood to make nearly $20,000. Instead, they are facing three years for felony recycling fraud, attempted grand theft, filing a false or forged document, and conspiracy... Not a good idea!

/


 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

The word “SPA” is short for 'sanitas per aqua' in Latin, or “health through water” in English.

Artesian Water/Artesian Well Water is water drawn from a confined aquifer where water under pressure rises above the water table.

A carrot is 90 percent water.

There are 55,000 chemical "dump" holes across the United States, according to the EPA, that can leak contaminants into the water supplies in those areas.

The first federally protected area in the nation's history is Hot Springs National Park. Thermal waters reach an amazing 143В° F.

 
 
4/1/2017 6:10 AM By Aqua Maestro 2017,
 

Jana 
Scientists have confirmed thatВ Jana natural artesian water began its long journey from the surface to a depth of 2700 feet well over 3,000 years ago.  Jana Water is bottled at the source at an underground depth of 2700 feet in the picturesque Croatian village of Saint Jana. Croatia, a country known for its water, has the largest supply of drinking water in all of Europe. Croatia has more than 1000 islands, situated along the coast of the Adriatic Sea, many lakes surrounded with lush forests, and many more hidden natural treasures.  


Jana 's well, is one of the deepest in Europe.  Jana  Water's purity and freshness is a result of the slow and natural filtering process, through a vast aquifer of layered mineral rock. It is additionally protected by a layer of granite above the well basin. During this long natural journey,  Jana natural artesian water is enriched with minerals, in particular calcium and magnesium.  Jana water also contains silica, which promotes healthy cartilage, skin, hair and nails. The water has the perfect pH level of 7.4 - the same pH as your body which yields better cell absorption and flushing of toxic waste.  

Jana natural artesian water boasts an exceptional stable mineral composition that is regularly monitored throughout the year. This guaranteesВ Jana Water's smooth taste and its appealing freshness and silky texture. Daily quality checks are also performed to ensure that the water in the bottle is exactly as nature intended.  

The essence ofВ Jana Water's pureness lies in the fact that nothing comes between you andВ Jana. The latest state-of-the-art aseptic bottling technology enables water to be pumped directly into the bottle, without any contact with the outside world. Therefore, the unique properties of this extraordinary water are delivered to you untouched, just as nature intended.

Speaking of Jana ...."One of our trucks in Los Angeles" В 

 

 

Water In The News

Water Summit And Tasting Competition

The 5th Fine Water Summit, will be held in conjunction with the Water Tasting Competition at Water Expo 2017. The summit and competition will be in Guangzhou, China, June 14 – 15, 2017. The Judges have been picked. Let the competition begin.  



Danone and NestlГ© Waters Launch NaturALL Bottle Alliance

Danone and NestlГ© Waters, the world’s two largest bottled water companies, have joined forces with Origin Materials, a startup based in California, to form the NaturALL Bottle Alliance. Together, the three partners aim to develop and launch at commercial scale a PET plastic bottle made from bio-based material, i.e. 100% sustainable and renewable resources.  


We Knew It Was Coming

It's official, Americans are drinking more bottled water than soda. Bottled water consumption in the United States reached 39.3 gallons per capita last year, while carbonated soft drinks slipped to 38.5 gallons, according to a recent report by Beverage Marketing Corp.


Bottled Water By The Numbers


Asia extends lead over North America/

Berkeley Springs International Water Tasting

The award-winning 27th annual Berkeley Springs International Water Tasting, held in the historic spa town ofВ Berkeley Springs, West Virginia welcomed more than one hundred waters from across the country and around the globe. The results are in, categories including municipal waters, bottled waters, still and sparkling, and packaging design, all compete for the coveted title of winner in their respective categories. For a complete list, click here>

/

Brands In The News


/SvalbarГ°i Polar Iceberg Water
Melted Polar Icebergs, gathered at the northern most inhabited island in the world. The term medieval Scandinavian sailors used to describe the ice-covered lands at the top of the world. SvalbarГ°i
is harvested, melted, and bottled in the Arctic outpost of Longyearbyen. No nitrates or pollutants, the ultra low-minerality makes for a light mouthfeel, with a slight bite and sweetness.   An interesting fact, there are more Polar bears than there are residents in Lonyearbyen.


In The Learning Corner

Signs You're Not Getting Enough Water

  1. Fatigue an early sign of dehydration drinking water can boost energy levels
  2. Gaining weight water helps control the appetite reduces calorie intake
  3. Joint pain cartilage and spinal discs made up of about 80% water water lubricates the joints keeps bones from grinding against each other
  4. Immune system is weak allows body to flush out toxins hydration helps prevent coughs, colds and flu
  5. Dry Skin hydration improves dry and wrinkled skin
    helps prevent breakouts
 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
/
/

SvalbarГ°i
For the discriminating water connoisseur. Melted Polar Icebergs, gathered at the northern most inhabited island in the world. SvalbarГ°i will be arriving soon!

Groundwater can take a human lifetime just to traverse a mile.  

Italy is among the leading producers of mineral water in the world with over 600 brands on the market.

Americans use five times the amount of water that Europeans use.  

There are over 54,000 community public water systems in the USA

It costs over $3.5 Billion dollars to operate those water systems.

 
 
3/1/2017 5:10 AM By Aqua Maestro 2017,
 

FIJI Water 
The island nation ofВ FIJIВ is a cluster of green islands in a remote area of the Pacific. Far from pollution. Far from acid rain. Far from industrial waste. In fact, the very name “FIJI” has become an icon of beauty, nature, simplicity, and remoteness – and when it comes to drinking water, “remoteness” may be a blessing.  

FIJI Water 
is drawn from an artesian aquifer that lies hundreds of feet below the edges of a primitive rainforest.  FIJI Water comes from a single place: the remote Yaqara Valley of Viti Levu (one of Fiji two principal islands).  В 

It begins as rain falling on the tropical island of Viti Levu’s luxurious north coast. From there it filters down through layer after layer of ancient volcanic rock, cleansed of impurities and contaminants at every stratum. At the same time, this natural filtration process is adding beneficial minerals such as silica, calcium, and magnesium to the water, which contribute to its distinctly soft, smooth Mouthfeels (a professional tasters term that refers to a liquids taste and texture).
В 
At the Acqua FIJI Water spa complex in FIJI Water , Italy, in the province of Frosinone, south of Rome.  

FIJI Water'sВ В state-of-the-art bottling facility was designed to protect the purity of the water at every step of the production process, and as part of that strict commitment to quality, no human hands are allowed to touch it. In fact, the facility was built directly on top of theВ FIJI Water aquifer, where a completely sealed delivery system draws the water up from the protected chamber and places it directly into the iconic square bottles, which are made from the highest-grade terephthalate (PET) plastic resin.

Until you unscrew the cap,  FIJI Waternever meets the compromised air of the 21st century nor is it touched by another human being.  

As mentioned in last month's edition, Fiji is rolling out a new slimmer design for all of its bottles.

 

Water In The News

Water Summit And Tasting Competition

The 5th Fine Water Summit 2017, will be held in conjunction with the Water Tasting Competition at Water Expo 2017. The summit and competition will be in Guangzhou, China, June 14 – 15, 2017.

South Beach Wine And Food Festival

It happens every year about this time. Can you picture a better place to have a festival?



US To Pay Billions To Marines


/Veterans who were exposed to contaminated drinking water while assigned to Camp Lejeune in North Carolina may now be able to receive a portion of government disability benefits totaling more than $2 billion. Veterans stationed at the Marine base for at least 30 cumulative days between Aug. 1, 1953, and Dec. 31, 1987.  The Marine Corps has said the contamination was unintentional, occurring when federal law didn’t limit toxins in drinking water, however will still provide benefits to those who may have developed one of a number of disease's.

Brands In The News


/Voss Water Expands Into Retail
It's not really a new concept, and Voss didn't just begin this expansion, but looking where they have come from, and where they are going, it's been a successful ride. The founders of Voss began as a super premium brand available in only high end, on-premise, locations. They built a brand and a demand for the iconic cylindrical bottle. Their forging into the retail space has not tarnished the image. Since new leadership has taken over, seven years ago, "....Voss has sustained 28 consecutive quarters of double digit growth...." per Jack Belsito, CEO. This month Voss graces the cover of Beverage Industry Magazine. It's a lengthy article describing the details of their journey. If you would like to read it: click here >

How Is Your Cup of Coffee?

/Taza Agua Volcanic Spring Water from Costa Rica has a new approach. They have concluded the way coffee and tea taste has less to do with the beans or tea leaves, and more to do with the type of water being used. The water sourced in the Juan Castro Blanco region of Costa Rica, consistently ranks as some of the cleanest drinking water in the world. Taza Agua has now partnered with K-Cup and even redesigned their bottle to hold one. It is the world's first bottled water exclusively for brewing coffee, tea, and hot chocolate.

Blossom Water...Beginning To Bloom

/From the garden to the market shelf. What began as an idea 6 years ago, is now taking root. Blossom water takes floral essence flavors like rose, jasmine, lilac and geranium and combines them with a base fruit flavor like pomegranate, plum, lemon and grapefruit. A touch of sweetness with only 45 calories.

In The Learning Corner

Can bottled water lead to tooth decay?
A recent article published by Bridge Creek Dental, in Billings Montana, has stated that drinking bottled water can lead to tooth decay. The premise is based on many bottled waters are acidic, which in turn can lead to the breakdown of the tooth enamel.

It is estimated that Americans drink up to 8.4 billion gallons of bottled water every year. It's a great alternative to soda since it contains no sugar or calories.

Also:
в–Є It provides a convenient way to hydrate on the go.
в–Є Most people consider it safer than tap water.
в–Є Some people prefer the taste compared to other beverages.

Recent studies have shown that some popular brands of bottled water areВ predominantly acidicВ with aВ pH as low as 4.0. A pH of 7 is considered neutral. Anything with a pH above that is considered alkaline and those below it are considered acidic.
The constant exposure to the acidic water throughout the day, can in turn corrode or break down your tooth enamel, making you more susceptible to cavities and tooth decay.

The acidity is caused by the extreme filtration and oxidation processes bottling companies employ to treat water before bottling it. Fine Waters are not treated in this manner, however pH may vary naturally as a result of the mineral content in the water.

On The Lighter Side

It looks like Vodka, but if you're not sure....

/

 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
/
/

San Benedetto
400ml Plastic Bottle

Water freezes at zero degrees Celsius.

Water vaporizes at a hundred degrees Celsius.

Water is the only substance that is found naturally on earth in three forms: liquid, gas, solid.

If water changes phase its physical appearance changes due to parting of water molecules. In the solid phase the water molecules are close together and in the gaseous phase they are the furthest apart.

Frozen water is 9% lighter than water, which is why ice floats on water.

 

Brad Pitt
 

Dwayne Johnson
(provided by Aqua Maestro)
 

Jay Z
 

Justin Timberlake
Jessica Biel
 

Gerard Butler
 

Celine Dion
 

Kim Kardashian
 

Hilary Duff
 

Orlando Bloom
 

Sandra Bullock
 
 
 
2/1/2017 5:10 AM By Aqua Maestro 2017,
 

Fiuggi
In the hills just south of Rome, lies the small medieval town of Fiuggi The obscure conglomerate of stone buildings gained renown as early as the 1300s, when Pope Boniface VIII claimed his kidney stones had been healed by the mineral waters that gushed forth from the nearby Fiuggi spring. Two centuries later they relieved Michelangelo of what he called "the only kind of stone I couldn't love." Soon the miraculous acqua di Fiuggi was being sent in bottles to all of Europe's royalty.




Fiuggi
 water gushes out from two thermal baths and one of these: the Boniface VIII Spring is where Italians go to “take the water”. The fountains from which healing spring water is obtained are set within a large park. Locals and tourists alike used the surroundings as a meeting place for centuries to chat and discuss the news as they sip from the spring. 

Fiuggi water is a natural, oligomineral water that pervades tufaceous (calcareous and siliceous rock deposits) hollows beneath the spas of Fiuggi. The scientific effect is a filtering action that purifies and reduces mineralization in the water, while creating a potent diuretic chemistry. Fiuggi is prescribed in Italy for expulsion of kidney stones, and supposedly inhibits their formation; it is also prescribed during preparation urinary calculosis procedures and post-op treatment. In all, there's little question that Fiuggi is beneficial for the kidneys and urinary tract, and it is also effective against uric acid in general, which is the basis of gout and uratic arthropathies. The water has a very acidic pH of 6.8 and a very low TDS of 122. Fiuggi was the official water of JUBILEE 2000, and it is rumored to be the choice at the Vatican.
   

At theAcqua Fiuggi spa complex in Fiuggi, Italy, in the province of Frosinone, south of Rome. 

A documentary aired on CNN about Fiuggi water, two years ago. The water which claims to help heal Kidney stones, has newer publications backing those claims. Sales at Aqua Maestro quadrupled for the ensuing two weeks following the airing. Now two years later, sales continue to remain high. You can watch the video and hear the description for yourself.    
 
Water In The News

The Everything Guide To Bottled Water

At least, that is the name of a recent article published in New York Magazine (nymag.com). Six staff writers took on the project of looking into the continued success of bottled water. Since bottled water is expected to outsell soft drinks this year, what is it that is propelling this market? They broke it down into categories, such as; pH adjusted, natural sparkling waters, passed through rock, boxed, and cheaper waters.

The article continued with bottled versus tap...and environmental issues. Topics we could discuss at length but choose to sit them out. Then an interesting section, "Ask a Water Sommelier," and that would be Martin Riese who we have discussed numerous times. It's a noteworthy read, and you can find it here >

Plant-based Water Sales Increasing

/

The trend for healthy hydration is driving the sales in plant-based water. Birch Water seems to be the favorite in Europe, while Maple water is more common in North America. Coconut water is a favorite globally. Sales have reached $2.7 billion in 2016 and expected to double to $5.4 billion by 2020.

Some of the common options include; Bamboo water, Maple water, Birch Water, Cactus Water, and Coconut Water.


Brands In The News


/Another New Look For Fiji

FIJI Water is rolling out a new look for its bottles with a slim, sleek new design. When Fiji received complaints their 500ml bottle didn't fit in many car drink holders, they made a new bottle slimmer and sleeker. They are now extending that design to the entire line. The new design will be available beginning this quarter, 2017.

Pepsi Introduces A New Water

/PepsiCo has announced that it will launch LIFEWTR, a premium bottled water, in February. Look for it in the Super Bowl commercials. The water is described as a "purified water, pH balanced with electrolytes added for taste." Sounds, (and looks) vaguely like an “intelligent” brand, (Coca Cola’s own...Smartwater). Aqua Maestro, again, will bring you the news, but we do not promote the brands. Our definition of a premium water precludes "purified" waters. The label design will serve as a platform for new artists, and will change several times a year. It will be available in 700ml and 1L sizes.

C-FORCE Water

/
The C stands for Chuck, as in Chuck Norris. He and his wife, Gena have entered the water business by accident, (or by an act of God, as Gena likes to say). While drilling wells on their ranch, an artesian natural spring was hit, and out came thousands of gallons of water, pure and untouched. The CFORCE water comes from a sustainable, natural aquifer deep under Chuck Norris’ Lone Wolf Ranch in Navasota, TX. A portion of CFORCE sales benefit environmental initiatives and KICKSTART KIDS—a charity that empowers at-risk youth, which was founded by Chuck.

Believe It Or Not

Ford Has A New Idea

/As opposed to “Ford has a better idea” which true car enthusiasts will remember was their slogan in the late 60’s. (OK, maybe you just need to be old). How about a never ending source of water at your finger tips…

"Leather interior, power windows, turbo charged engine, and oh yeah...a water fountain please." Ford has created a way to extract water from your air conditioning, and add it to your center console. The question remains...is this considered Fine Water?

Seen Somewhere

Sasha Obama at the Setai Miami with a bucket of Iskildle

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A New Neat Water Bottle

Showing what's new, a project just completed through kickstarter, this water bottle has just begun shipping. We're not suggesting you fill it with tap water, you'll use "Fine Water", right?

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We don't like seeing this...

Those are water bottles you see scattered along the roadway. This accident occurred near Lafayette, Indiana. The driver of the over-turned truck fell asleep approaching the bridge. The truck jack-knifed while trying to avoid hitting the side. The added unfortunate part is that the tanker was right behind him, and split the truck in two creating a fire in the process. Both drivers escaped unharmed.

/

 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 
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The famous green bottle, is now available in 8.5 oz. (250 ml) cans. Perrier, has always enjoyed the perception of prestige and privilege.  

According to the New York City Department of Environmental Protection, about 9 million people use over 1 billion gallons of drinking water every day in the Big Apple.

One gallon (Four liters) of gasoline can contaminate approximately 750,000 gallons (2.8 million liters) of water.

Water leaves the stomach five minutes after consumption.

If you have running water, consider yourself lucky, a quarter of the world's population is without safe drinking water.

Over 90% of the world's supply of fresh water is located in Antarctica.

 
 
1/1/2017 5:10 AM By Aqua Maestro fiuggi, 2017,
 
 
We would like to wish all of our customers and followers a Happy Holiday, along with special wishes for a peaceful and prosperous New Year. We would also like to take this time to offer a sincere “thank you” to our customers for supporting us through another year. 
 
Evian Featured Water
 

Tau 
Taking its name from an ancient Welsh word for РІР‚
12/1/2016 5:10 AM By Aqua Maestro tau, 2016,
 
Evian Featured Water
 

Volvic
In a region where water has been famous for its beneficial properties since antiquity, the Volvic valley has kept the qualities of its water a deeply buried secret for centuries.

Volvic water is drawn from the heart of the Parc Naturel des Volcans d'Auvergne in central France, a protected environment, free from industry and intensive farming. The ancient "Temple of Mercury" crowns the summit of the famous Puy de Dôme, proving the volcanoes have been recognized and revered for centuries.

Volvic water is created by rainwater that seeps very slowly underground through porous layers of puzzolana and fissured lava down to the impermeable granite bed on the old valley bottom. When it reaches the impervious bedrock, the water slowly flows downstream where it is captured over 90 meters deep.

Volvic water is drawn from deep inside the lush, green ancient volcanoes of the Auvergne in France. Specifically, taken from the Clairivic spring in the Massif Central region.

Volvic, as the name implies, has a volcanic geological basis, most evident in its 30 mg/l level of Silica, one of the world's more potent mineral water sources for this element. The perfectly neutral pH of 7.0, and overall low 109 mg/l total mineralization, makes Volvic a special water, truly unique in its chemistry. At 6.3 mg/l, the Nitrate level is a little higher, but in the case of Volvic, this slight excess is probably offset by the water's virtues.

 
Water In The News

George Washington University Quiet On Conservation Progress
The University pledged to reduce spending on plastic water bottles by 50 percent by the end of fiscal year 2016, which ended in June (5 months ago). They also embarked on an aggressive plan to reduce water usage, by upgrading faucets and toilets in academic and residence buildings. Numerous other University's and the National Parks System, thought the same thing, only to find out, plastic usage did not drop. Instead of water bottles filling the garbage cans, it had a much higher content of soda, and teas. These studies revealed the average individual is still going to consume a drink. By taking away bottled water, they have been forced to drink less healthy options. Stay tuned.

Retail Pet Holds Majority Of U.S. Bottled Water
Shares of volume by segment, 2015

Sunlight Helps Bottle This Water
We have shown you water generators, used in the military, to extract water from air. It works much like an air conditioner, pulling the moisture out of a room. This solar cell, accomplishes the same thing, but using solar power. Cody Friesen, a professor of engineering at Arizona State University, developed "Source," the company behind the solar panel. In conjunction with Zero Mass Water, a company also founded by Friesen, they are able to produce about 5 liters a day - enough to satisfy a family of four. Source adds calcium and magnesium to match the flavor and pH of bottled water. Because Source is powered entirely by solar energy, it can operate far from a power grid.

Bottled Water From Wal-Mart Contained Window Cleaner
So says a recent complaint which has been filed against Wal-Mart and Premium Brands, after a customer reported that he was injured when drinking what he had believed to be store brand water, but contained a chemical similar to window cleaner.

What's Next? Nano-Amplified Cannabinoids??
With Cannabis in the news lately, you can now get your share of hemp-infused water. Laguna Blends recently partnered with Carlsbad Naturals to use a technique which allows for the infusion of vitamins, antioxidants and microencapsulated nano-amplified cannabinoids in alkaline bottled water. This ability to take tiny nano sized, all natural raw ingredient units, and suspend hemp oil in water, opens a new category of cannabinoid-infused consumer products.

/Birch Water Being Harvested
That's right....harvested. A picture is worth 1000 words. We thought this was worthwhile to give you a glimpse of what takes place to harvest, Birch, Maple, and Bamboo water. Tree waters are packed with electrolytes (minerals), and they are naturally very hydrating for the body.  Electrolytes are responsible for directing water (and nutrients) to the areas of the body where itРІР‚в„ўs needed most. Conversely, to coconut water, tree waters are all very low in sugars – birch water has four times less sugar than coconut water. Bamboo water is the highest natural source of silica, which supports the body with collagen production. Birch water is anti-inflammatory, while maple water is high in antioxidants and manganese, which supports thyroid and bone health.*

*Luxury London, Charlotte Phillips, Nov 14,2016 " Designer Water vs. Tap"


Brands In The News


Danone's Water Division, By The Numbers
In terms of volume, Danone is number 2, globally, in the bottled water industry, behind Nestles Water. Bottled water represents 4.7 billion euros ($5.0 billion USD) at the current conversion, in annual sales. 

In 2015 the top three Danone water markets that contributed to growth were Indonesia, Mexico and Argentina. The top three markets for sales were China, Indonesia and France.

The leading international brands are Badoit, Evian and Volvic with sales, in order of revenue, France, United Kingdom, Germany, USA and Japan. 

Believe It Or Not

Uses For Plastic Bottles
Thanks to Richard Hall, from Zenith Global for passing this idea along, but here's a simple way to advertise your car for sale.
In ArgentinaРІР‚в„ўs capital Buenos Aires, simply put an empty water or soft drink bottle on its roof.


If someone is interested in buying it, they'll honk their car horn. Meet them outside, and mission accomplished. Who needs the internet?

Building with plastic bottles....




/ The Island above contains 150,000 bottles held together by nets, and the picture to the left, shows how plastic bottles filled with sand, are strong enough to build a house.


 
 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

Caffeine can act as a mild diuretic, preventing water from traveling to necessary locations in the body.

Sugar lowers the boiling point of water.

A carrot is 90 percent water.

When water is called for in a recipe it should be between 60 and 80 degrees for the best results.

The colder the water we do drink with meals, the slower the digestive process works.

 
 
11/1/2016 6:10 AM By Aqua Maestro 2016,
 
Evian Featured Water
 

Sole
Fonte Sole, located at the heart of the village of Nuvolento in Lombardy, Italy, is a family operated business with a long-standing awareness of environmental and social concerns. 

Originally founded by Battista Bodei in 1896, it is now his grandson Giuseppe who continues the tradition of only employing local people. Many years ago, before environmental concerns were paramount, Giuseppe took the decision to bottle Sole Classic in bottles made from recycled glass and to use recycled paper for the labels. Their marketing materials are designed by a social enterprise. 

Fonte Sole is an active supporter of the local community, supplying its pure water without cost to the pupils of the local school. 

Naturalness has historically been a core part of Fonte Sole's ethos – the natural mineral water they bottle flows directly from the Source into the bottling production line with only the addition of CO2 (itself harvested from a natural process) to create the renowned delicate carbonation of Sole sparkling. 

Around the year 1000, the population of Nuvolento was ravaged by plague. At the time, the area was under the control of Benedictine monks and they built their monastery near a water source. To gauge the extent of the plague, the monks would go around knocking on doors: "Ego Sum" was the response that meant the plague had not entered that house. After the epidemic was over, the monks noticed that the only people surviving the plague were those with access to the water from the source near the monastery. They then decided to name that part of the country "Sum". The existing convent on the site of the old monastery and the road named "Antica Fonte", "Ancient Way of the Source" gives credence to this legend.

As a premium bottled natural mineral water, Sole Water is known for its crisp, slightly sweet and refreshing taste. The well-balanced group of minerals in Sole is derived from a natural filtration process as the water works it way through varying geological rocks and minerals to the underground and well-protected source.

The Sum Source is found in the province of Brescia located in the commune of Nuvolento, situated at the foot of a series of limestone hills that rise to the northeast of Brescia. The hills constitute the Brecian Pre-Alps complex. The oligominerale (low in mineral content) water of the Sum Source emerges at the "Via Antica Fonte" in Nuvolento. This surface outlet would seem to correspond to the point at which the limestone-dolomite formation meets the alluvial deposits from the valley of the river Chiese. It is from this basin that the unique and delicious tasting Sole Water is sourced. 

 
Water In The News

The Four Best Places In The World for
a Sip and a Smoke

The Graycliff Hotel and Resort, located in Nassau, Bahamas, has been selected as one of the four best places in the world for a sip and smoke. The September edition of the Robb Report, ranked the listings. The resort sells Cuban rarities such as Behike 56 and pre-embargo Havanas circa 1900–1910, in addition to the full Graycliff line. And when it comes to Cognac, the 9,000-bottle collection dates to 1788, including an A. E. Dor No. 1 from 1893. Of course, the resort also has a water menu offering about 25 brands of water. We know, because Aqua Maestro provides a large majority.


Read Full Article Here >


IBWA's Listicle; Bottled Water: The Healthy Environmentally Friendly Drink

First, a listicle, is an increasingly popular way of communicating on the internet, by creating an article with a list of bullet points with short text.

IBWA's list includes;
  1. A healthy alternative to soda and other sugary drinks
  2. Small environmental footprint
  3. The choice for the active lifestyle
  4. A legacy of preserving the environment
  5. Great water, great jobs
  6. Extremely small water user


An image is shown with each item on the list. We've included the image for #6, which shows bottled water accounts for just 0.011% of the total amount of water used in the US.

For additional information, check out the full listicle posted here.

Repercussions Of Hurricane Matthew

In the wake of Hurricane Matthew, residents from Florida to North Carolina were warned about price gouging. Complaints about hotel rooms, gasoline, rental cars...and BOTTLED WATER are being investigated. Customers complained of being charged $29.00 for a 24-pack of commodity water in Fayetteville, NC.

Air Force Dumps Toxic Water

U.S. Air Force officials confirmed more than 150,000 gallons of water tainted with perfluorinated chemicals — otherwise known as PFCs — leaked out of a retention tank at Peterson Air Force Base in Colorado Springs, Colorado. The contaminated water made its way into a city wastewater treatment plant before crews could stop it. And from there, it flowed into a creek that feeds into other waterways. Officials say the leak didn't pose a threat to Colorado Springs' drinking water.

Brands In The News

Evian Holiday Designer Bottle
Christian Lacroix became the first designer to team up with Evian for the 2007 edition of their Holiday Limited Edition Bottle. Now, ten years later, they have teamed up again, to mark the 10th anniversary. The new bottles are just arriving, and you can place your order now.


Highland Spring Source Certified Organic
Highland Spring has just announced they have been awarded the Soil Association Certificate for certified Organic Land for another year. This validates the purity of the organic land at the source of the bottling of Highland Spring water.

Tickle Water: Sparkling Water For Kids
An innovative sparkling water company, marketing directly to kids. A means in which parents can promote honest hydration and "tickle" their taste buds. Packaged in small plastic clear cans, and available in flavors such as Green Apple, Watermelon, Cola, and plain sparkling.


For Those Who Don't Know
Aqua Maestro can put any logo on a glass bottle. We supplied the bottles pictured here, which were done for the Chancellor's House, in Oxford Mississippi. Preparing for their grand opening now, they are offering "Refined Southern Elegance."

 
Believe It Or Not

Repurposed plastic water bottles

 
 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

90% of the pumpkin is made up of water. (Happy Halloween) 

Americans now recycle over 1 million single-serve PET water bottles every hour.

More than 150 US colleges use graduation gowns and caps made from recycled PET.

Pure water (solely hydrogen and oxygen atoms) has a neutral pH of 7, which is neither acidic nor basic.

Drinking too much water too quickly can lead to water intoxication. Water intoxication occurs when water dilutes the sodium level in the bloodstream and causes an imbalance of water in the brain. 

 
 
10/1/2016 6:10 AM By Aqua Maestro 2016,
 

Berg
Iceberg water is a very unique product, in a category all by itself. It is an all natural, truly virginal water with almost no trace of minerals. This water's journey started over 15,000 years ago in the ancient glaciers of western Greenland. It has been safely stored in the ice cap, protected by the ocean and the hazardous conditions of the arctic weather. 

Isolation has made its source totally inaccessible to man. It is not until massive pieces of ice break off into the ocean in the form of icebergs that they can be harvested. Icebergs are melted and bottled under strict quality conditions in order to preserve the water's natural qualities. 

Production can be limited due to extended winters and the harsh conditions of the North Atlantic. Harvesting icebergs is a dangerous task. They are very unstable, shift frequently and can roll over in seconds, which make the possibility of drinking iceberg water an accomplishment in itself. 

Berg water comes from Icebergs, a unique source. Berg should not be confused with glacier water. The main difference is that glacier water is bottled after it melts to the pools at the base of the glacier, coming in contact with land. Iceberg water is harvested directly from the icebergs, and is not exposed to ground contaminants. 

There are other waters that have a low TDS (total dissolved solids). However, Berg water has a TDS of less than 10 ppm, one of the lowest in the market. Since icebergs have the consistency of concrete, seawater is unable to penetrate the ice and contaminate the mineral content. The result is pure, clean water with the crisp natural taste of melted snow. 

Harvesting is mostly done by hand and small quantities so the impact in the environment is almost non-existent. Icebergs melt naturally in the ocean, so instead of exploiting springs or underground aquifers, Berg collects the water before it disappears into the sea. The water is bottled in its natural state, without significant processing in order to preserve its natural properties. The water maintains the same composition and characteristics both at the time of bottling and collection. 

As a reminder, the map on the right shows just how far Berg extends into the Northern Atlantic. The island is isolated from direct contact with the mainland.

The only way our cases of water arrive here, are by Ferry. In the dead of winter, another problem arises, shown by the next image which is a ferry stuck in the ice. It took 3 days last winter to free this ferry.


We have done something different this month to recognize our loyal members of our Water of the Month club. Registered members of the club, as of the first of September, will receive Berg Water this month. If you are not familiar with the club, a member pays just $ 29.00 (for glass) and $19.00 (for plastic), plus freight, and will receive a different water every month. Berg regularly sells for $180, and $150 for glass and plastic respectively. This month, it's a gift from Aqua Maestro. It's our way to show our appreciation. Enjoy!
 

Water In The News

US Bottled Water Facts
This paragraph should really be in the "Believe It Or Not" section. These are some important facts to digest about the bottled water industry.

  • Domestic, non-sparkling water is the largest and strongest segment of the US bottled Water Market.

  • Bottled Water is about to become the largest commercial beverage category in the US.

  • In 2013, the average per capita was 31.66 gallons. In 2014, that jumped to 34 gallons per person. and in 2015, became 36.5 gallons, for every man, woman, and child.

  • In contrast to 1976, most Americans drank an average of 1.6 gallons. (of bottled water, which was not a very big industry, at the time).

  • Nearly all of the bottled water sold in the US is sourced domestically. Imported bottled water accounts for only 1.5% of the US market. (Aqua Maestro is a tiny piece of that 1.5%)

Despite the bottled water industry size, the amount of water sold is relatively tiny, compared to tap water volumes. US public water systems supply more than one billion gallons of tap water an hour, every hour of the day.

Ok, ready for this fact? The amount of bottled water Americans buy in one year would only supply US tap water needs from midnight until 9 am on January 1!


IBWA...Bottled Water's Watch Dog

We're glad someone is looking out for us! The International Bottled Water Association continues to respond to misleading articles about bottled water. As more people choose bottled water over carbonated soft drinks, the sales of water will exceed those of soda, for the first time, this coming year. Some media outlets have increased their coverage of the bottled water industry, however usually misrepresenting the industry and siding with the critics. IBWA has recently responded to inaccurate and misleading articles published in the Huffington Post, Bloomberg, and the Las Vegas Review. 


ZenithРІР‚в„ўs Global Bottled Water Congress 

The last reminder - Zenith International, one of the best sources for international market updates and networking in the industry is holding the 13th Global Bottled Water Congress, in Prague, October 10-12. This Congress, designed for industry leaders, suppliers, customers, and analysts, offers a complete overview of the latest market trends. The Congress will include a tour of a major bottling plant, two days of conference sessions, and a gala awards dinner. 

A New Boil Water Alert

This has been posted at Florida Tech in Melbourne, Florida. Not all boil water alerts are a result of the systems, however. This alert which affected over 30 schools, and tens of thousands of residents in Brevard County, was the result of a lightning strike, putting the municipal water supply out of commission.

Martin Riese, the Water Sommelier

Starring in his own short film traveling from the Patina Restaurant in LA to Guangzhou, China, for the first of its kind, water tasting competition.




Brands In The News

Nestles Waters Challenge To Employees
NestlГ© Waters North America and NestlГ© Waters Canada recently challenged their 9,000 employees to give away one million bottles of water to the people or causes of their choice by the end of 2016. The new employee program, called “Healthy Hand-off,” engages staff at every level, enabling them to decide for themselves where to direct their own giveaways. 


Highland Spring Voted "UK Water Brand Of The Year"

For the third year running, at the World Branding Awards, Highland Spring, the UKРІР‚в„ўs leading producer of plain bottled water, bottled in Scotland, has been awarded the РІР‚

9/1/2016 6:10 AM By Aqua Maestro 2016,
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