The island nation of Fiji is a cluster of green islands in a remote area of the Pacific. Far from pollution. Far from acid rain. Far from industrial waste. In fact, the very name “Fiji” has become an icon of beauty, nature, simplicity, and remoteness – and when it comes to drinking water, “remoteness” may be a blessing.
FIJI Water is drawn from an artesian aquifer that lies hundreds of feet below the edges of a primitive rainforest. FIJI Water comes from a single place: the remote Yaqara Valley of Viti Levu (one of Fiji’s two principal islands).
It begins as rain falling on the tropical island of Viti Levu’s luxurious north coast. From there it filters down through layer after layer of ancient volcanic rock, cleansed of impurities and contaminants at every stratum.
At the same time, this natural filtration process is adding beneficial minerals such as silica, calcium, and magnesium to the water, which contribute to its distinctly soft, smooth “mouthfeel” (a professional tasters’ term that refers to a liquid’s taste and texture).
FIJI Water’s state-of-the-art bottling facility was designed to protect the purity of the water at every step of the production process, and as part of that strict commitment to quality, no human hands are allowed to touch it.
In fact, the facility was built directly on top of the FIJI Water aquifer, where a completely sealed delivery system draws the water up from the protected chamber and places it directly into the iconic square bottles, which are made from the highest-grade terephthalate (PET) plastic resin.
Until you unscrew the cap, FIJI Water never meets the compromised air of the 21st century nor is it touched by another human being.