You and the Company

1. What category of client do you fall into:



Home Delivery, PCM (Penguin Club Member)


Former Home Delivery Retail client


Home Delivery, non-PCM

Former Wholesale client


Wholesale - store, reseller, merchandiser

I have never been a client*


Wholesale - hospitality establishment *Note: If you have "never been a client" you are still welcome to fill in all general questions.


Wholesale other

2. What is your geographic location:



Florida, within forty mile radius Fort Lauderdale


Other US State




Florida, outside forty mile radius

Outside the US



3. Do you consider your purchases of fine waters:



Essential


Purely elective



Important, but not really essential

A rare indulgence or special situation


4. How long have you been a consumer of fine waters (please pick one best answer):



More than four years with Aqua Maestro


More than one year with Aqua Mestro


More than three years with Aqua Mestro

Less than one year with Aqua Mestro



More than two years with Aqua Mestro

Less than six months with Aqua Mestro

5. Prior to being an Aqua Maestro client, how often did you purchase fine waters:



A lot


A little


Some

Almost none

6. How did you hear about Aqua Maestro (please select all that apply):



Word of mouth


Direct mail

Seeing Aqua Maestro delivery trucks on the road


Newspapers or magazines

Radio or television


Referral from a restaurant or hotel


Mallscapes

Internet

Other

7. Which best describes the pattern of your relationship as a client:



Steady client from the time my account was opened


Occasional client


Have stopped doing business on occasion, but then resumed

Have stopped doing business entirely

8. Were you aware Aqua Maestro Inc. was sold in 2007 to Global Beverage Solutions:



Yes

No

Not Sure

9. Strictly from a service standpoint, how would you rate Aqua Maestro overall:



Excellent


Above Average


Average

Below Average

Poor

10. If you could wave a magic wand, which things would you like to see improved at Aqua Maestro
(please select all that apply):




More fine water brands/sizes/packages to choose from


Lower transportation/shipping costs


More personalized account attention and/or service

More freebies and fringe benefits of Penguin Club Membership



More frequent or faster delivery capability


11. How would you rate Aqua Maestro's web site:



Excellent


Above Average


Average

Below Average

Poor

12. Which best describes you:



Connoisseur consumer of food and beverage


Hospitality industry professional


Health conscious consumer

Loyal to a particular brand for a particular reason



Consumer of all the finer things, generally speaking


13. How well off are you, or your collective household (please pick one best answer):



Money is not an issue at all

Above average income


Strong income AND strong net worth

Medium income


Strong income primarily

Low income


Strong net worth primarily


Aqua Maestro Brands

1. My preference in fine waters is:



Still water only


Mostly Still



Sparkling or Naturally Carbonated only

Mostly Sparkling or Naturally Carbonated

2. Do you mostly prefer (please pick one):



Glass bottles


PET plastic bottles

3. Do you mostly prefer (please pick one):



Small bottles
(.35 Liter or smaller)


Medium bottles
(.4 Liter to .71 Liter)


Big bottles
(.75 Liter to 1.0 Liter)


Oversize
(1.5 Liter)

4. The chemical analysis and mineral content of the water affects my choice of brands:



Completely


Significantly

Somewhat

Little

I pay no attention to it

5. The physical packaging - size, glass versus plastic, shape and feel of bottle - affects my choice of brands:



Completely


Significantly

Somewhat

Little

I pay no attention to it

6. The esthetics of the bottle - beauty, uniqueness, convenience, snob appeal - affects my choice of brands:



Completely


Significantly

Somewhat

Little

I pay no attention to it

7. The marketing presence or brand name recognition affects my choice of brands:



Completely


Significantly

Somewhat

Little

I pay no attention to it

8. Product placement in movies, TV and celebrity endorsers affects my choice of brands:



Completely


Significantly

Somewhat

Little

I pay no attention to it

9. My inclination to try new brands based on Aqua Maestro's promotion or write-ups is:



Significant


Sporadic, according to the specific brand or item

Minimal

None

10. Economic incentives and discounted items presented by Aqua Maestro are:



Closely evaluated


Ocassionally evaluated

Disregarded


Beverage Preferences Overall

1. My overall water consumption profile is best described as:



100% fine water except for extenuating circumstances

Some fine water, but mostly tap water


Mostly fine water, but some treated bottled water too

Mostly treated bottled water, but some fine water too


Mostly fine water, but some tap water too

Mostly tap water, but some fine water too


Some fine water, but mostly treated bottled water

2. My best estimate of the number of liters per week of water, of all kinds, I consume is:



4 Liters or fewer

Up to 14 Liters


Up to 7 Liters

Up to 21 Liters


Up to 10 Liters

Over 21 Liters

3. Apart from water, my favorite non-alcoholic beverages are:



Carbonated soft drinks, sodas

Iced Coffee

Flavored waters


Fruit Juice

Energy Drinks

Milk


Iced Teas

"Ades" such as lemonade and limeade

New Age "nutri-ceutical" beverages

4. Water represents the following proportion of my total non-alcoholic liquid intake:



Under 10%

51 - 75%


11 - 25%

Over 75%


26 - 50%

5. Do I or don't I partake of alcoholic beverages:



I do

I do, but not much

I do not

6. If and when I partake of alcoholic beverages, my beverage(s) of choice is (pick all that apply):



Spirits

Wine

Beer

Other

7. My favorite packaging(s) for fine waters is (pick all that apply):



PET Plastic in medium to smaller sizes

Glass in medium to larger sizes


PET Plastic in medium to larger sizes

I buy different packages for different purposes


Glass in medium to smaller sizes

8. When it comes to the actual taste and mouth-feel of the fine waters I purchase:



There is no doubt in my mind what I am drinking


Some fine waters seem to taste cleaner or different, but I can't always tell


I am not able to taste any difference to tap or treated water







© 2007