You and the Company
1. What category of client do you fall into:
Home Delivery, PCM (Penguin Club Member)
Former Home Delivery Retail client
Home Delivery, non-PCM
Former Wholesale client
Wholesale - store, reseller, merchandiser
I have never been a client*
Wholesale - hospitality establishment
*Note: If you have "never been a client" you are still welcome to fill in all general questions.
Wholesale other
2. What is your geographic location:
Florida, within forty mile radius Fort Lauderdale
Other US State
-- Select --
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
>South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington D.C.
West Virginia
Wisconsin
Wyoming
Florida, outside forty mile radius
Outside the US
-- Select --
Canada
Mexico
Caribbean
Latin America
South America
Asia
Other
3. Do you consider your purchases of fine waters:
Essential
Purely elective
Important, but not really essential
A rare indulgence or special situation
4. How long have you been a consumer of fine waters (please pick one best answer):
More than four years with Aqua Maestro
More than one year with Aqua Mestro
More than three years with Aqua Mestro
Less than one year with Aqua Mestro
More than two years with Aqua Mestro
Less than six months with Aqua Mestro
5. Prior to being an Aqua Maestro client, how often did you purchase fine waters:
A lot
A little
Some
Almost none
6. How did you hear about Aqua Maestro (please select all that apply):
Word of mouth
Direct mail
Seeing Aqua Maestro delivery trucks on the road
Newspapers or magazines
Radio or television
Referral from a restaurant or hotel
Mallscapes
Internet
Other
7. Which best describes the pattern of your relationship as a client:
Steady client from the time my account was opened
Occasional client
Have stopped doing business on occasion, but then resumed
Have stopped doing business entirely
8. Were you aware Aqua Maestro Inc. was sold in 2007 to Global Beverage Solutions:
Yes
No
Not Sure
9. Strictly from a service standpoint, how would you rate Aqua Maestro overall:
Excellent
Above Average
Average
Below Average
Poor
10. If you could wave a magic wand, which things would you like to see improved at Aqua Maestro
(please select all that apply):
More fine water brands/sizes/packages to choose from
Lower transportation/shipping costs
More personalized account attention and/or service
More freebies and fringe benefits of Penguin Club Membership
More frequent or faster delivery capability
11. How would you rate Aqua Maestro's web site:
Excellent
Above Average
Average
Below Average
Poor
12. Which best describes you:
Connoisseur consumer of food and beverage
Hospitality industry professional
Health conscious consumer
Loyal to a particular brand for a particular reason
Consumer of all the finer things, generally speaking
13. How well off are you, or your collective household (please pick one best answer):
Money is not an issue at all
Above average income
Strong income AND strong net worth
Medium income
Strong income primarily
Low income
Strong net worth primarily
Aqua Maestro Brands
1. My preference in fine waters is:
Still water only
Mostly Still
Sparkling or Naturally Carbonated only
Mostly Sparkling or Naturally Carbonated
2. Do you mostly prefer (please pick one):
Glass bottles
PET plastic bottles
3. Do you mostly prefer (please pick one):
Small bottles
(.35 Liter or smaller)
Medium bottles
(.4 Liter to .71 Liter)
Big bottles
(.75 Liter to 1.0 Liter)
Oversize
(1.5 Liter)
4. The chemical analysis and mineral content of the water affects my choice of brands:
Completely
Significantly
Somewhat
Little
I pay no attention to it
5. The physical packaging - size, glass versus plastic, shape and feel of bottle - affects my choice of brands:
Completely
Significantly
Somewhat
Little
I pay no attention to it
6. The esthetics of the bottle - beauty, uniqueness, convenience, snob appeal - affects my choice of brands:
Completely
Significantly
Somewhat
Little
I pay no attention to it
7. The marketing presence or brand name recognition affects my choice of brands:
Completely
Significantly
Somewhat
Little
I pay no attention to it
8. Product placement in movies, TV and celebrity endorsers affects my choice of brands:
Completely
Significantly
Somewhat
Little
I pay no attention to it
9. My inclination to try new brands based on Aqua Maestro's promotion or write-ups is:
Significant
Sporadic, according to the specific brand or item
Minimal
None
10. Economic incentives and discounted items presented by Aqua Maestro are:
Closely evaluated
Ocassionally evaluated
Disregarded
Beverage Preferences Overall
1. My overall water consumption profile is best described as:
100% fine water except for extenuating circumstances
Some fine water, but mostly tap water
Mostly fine water, but some treated bottled water too
Mostly treated bottled water, but some fine water too
Mostly fine water, but some tap water too
Mostly tap water, but some fine water too
Some fine water, but mostly treated bottled water
2. My best estimate of the number of liters
per week
of water, of all kinds, I consume is:
4 Liters or fewer
Up to 14 Liters
Up to 7 Liters
Up to 21 Liters
Up to 10 Liters
Over 21 Liters
3. Apart from water, my favorite non-alcoholic beverages are:
Carbonated soft drinks, sodas
Iced Coffee
Flavored waters
Fruit Juice
Energy Drinks
Milk
Iced Teas
"Ades" such as lemonade and limeade
New Age "nutri-ceutical" beverages
4. Water represents the following proportion of my total non-alcoholic liquid intake:
Under 10%
51 - 75%
11 - 25%
Over 75%
26 - 50%
5. Do I or don't I partake of alcoholic beverages:
I do
I do, but not much
I do not
6. If and when I partake of alcoholic beverages, my beverage(s) of choice is (pick all that apply):
Spirits
Wine
Beer
Other
7. My favorite packaging(s) for fine waters is (pick all that apply):
PET Plastic in medium to smaller sizes
Glass in medium to larger sizes
PET Plastic in medium to larger sizes
I buy different packages for different purposes
Glass in medium to smaller sizes
8. When it comes to the actual taste and mouth-feel of the fine waters I purchase:
There is no doubt in my mind what I am drinking
Some fine waters seem to taste cleaner or different, but I can't always tell
I am
not
able to taste any difference to tap or treated water
© 2007